We're looking for a data-driven Conversion Rate Optimization (CRO) Specialist to help improve website performance and maximize conversions across our clients' digital experiences.What You'll DoAnalyze website performance using tools like GA4, Microsoft Clarity, Hotjar, and Google Tag Manager.Identify conversion bottlenecks through user behavior analysis, heatmaps, session recordings, and funnel analysis.Plan, execute, and analyze A/B and multivariate tests.Develop CRO strategies to improve landing pages, product pages, checkout flows, and lead generation funnels.Collaborate with UI/UX designers, developers, SEO specialists, and marketers to implement optimization recommendations.Track KPIs such as conversion rate, bounce rate, average order value, customer acquisition cost, and revenue per visitor.Create reports with actionable insights and recommendations.Requirements2+ years of experience in Conversion Rate Optimization, Digital Marketing, or Growth Marketing.Strong understanding of UX/UI principles and customer behavior.Experience with GA4, Hotjar, Microsoft Clarity, Google Tag Manager, and Google Optimize alternatives (VWO, Optimizely, AB Tasty, or similar).Knowledge of Shopify, WordPress, or other CMS platforms.Familiarity with HTML, CSS, and JavaScript is a plus.Excellent analytical, communication, and problem-solving skills.
8 days ago