E-Commerce Growth and Marketing Manager - Shopify & Influencer Marketing at Barber Boys Club | Torre
E-Commerce Growth and Marketing Manager - Shopify & Influencer Marketing
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Barber Boys Club

E-Commerce Growth and Marketing Manager - Shopify & Influencer Marketing

Barber Boys Club
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Freelance
Starting on: Sep 07, 2026
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Posted 7 days ago

Requirements and responsibilities

Growth Marketing: - Scale Shopify sales. - Launch and optimize Meta ads. - Manage TikTok advertising. - Improve website conversion rate. - Build customer acquisition funnels. - Analyze weekly KPIs. Content Strategy: - Plan Instagram content. - Plan TikTok content. - Coordinate photo and video shoots. - Build launch campaigns. - Develop viral marketing concepts. Influencer Marketing: - Recruit creators. - Manage ambassador program. - Coordinate product seeding. - Build relationships with athletes, barbers, musicians, and creators. Email and SMS: - Manage Klaviyo flows. - Manage cart recovery. - Manage product launches. - Manage VIP customer campaigns. - Manage loyalty campaigns. Analytics: - Track and improve ROAS. - Track and improve CAC. - Track and improve AOV. - Track and improve LTV. - Track and improve conversion rate. - Track and improve returning customer rate. - Track and improve revenue growth. Requirements: - Must have experience growing a clothing brand, sneaker brand, lifestyle brand, or Shopify e-commerce business. - Experience with Shopify. - Experience with Meta Ads. - Experience with TikTok Ads. - Experience with Google Analytics. - Experience with Klaviyo. - Experience with Google Merchant Center. - Experience with influencer marketing. - Experience with email marketing. - Experience with conversion optimization. Bonus Points: - Streetwear experience with brands like Kith, Supreme, Corteiz, Hellstar, Market, Stüssy, Cookies, Ethika, or PSD. - Experience working with sneaker brands. - Experience working with lifestyle brands. - Experience working with sports brands. - Experience working with music brands.
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