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Responsibilities
The RoleWe're looking for an Associate Director, Paid Social to provide hands-on strategic and tactical leadership across a portfolio of client accounts, with a strong focus on coaching and quality control for more junior team members' day-to-day work. This role is grounded in deep paid social expertise while contributing to Wpromote's evolution toward an integrated paid media team, where paid social strategy connects closely with paid search, creative, analytics, and programmatic to drive full-funnel outcomes for clients.This role does not carry formal people-management responsibilities. Instead, you'll be the go-to resource junior team members turn to for account guidance, campaign audits, and executive-ready storytelling, ensuring quality and consistency across the accounts you support. You'll also help evolve paid social best practices, QA processes, and AI-enabled workflows that make the team faster, sharper, and more scalable.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.We offer:Remote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options*100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $100,000- $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! ***This position is not eligible for immigration sponsorshipYou Will BeProviding day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standardsCoaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscapeStaying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need itOverseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members' books of businessInterfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationshipsDeveloping a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teamsPartnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning as Wpromote's paid media offering evolvesHelping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the departmentMaintaining and refining knowledge management infrastructure — training materials, onboarding resources, and process documentation for the paid social teamLeading social-related trainings and internal discussions, and participating in internal or public speaking opportunitiesIdentifying critical client or account issues and escalating them to Directors or other leadership in a timely, solutions-oriented wayAssisting the sales team on audits, decks, and pitches for prospective clientsYou Must Have4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environmentStrong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or XBoth performance marketing and brand planning experienceFull-funnel paid social experience across awareness, consideration, conversion, retention, and creative testingExperience coaching, training, or informally mentoring junior team members on account strategy and execution.Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similarExperience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quicklyStrong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar toolsBachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experienceNice To HaveExperience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations toolsWorking knowledge of paid search and how paid social fits within broader cross-channel media planningFamiliarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEOWorking knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion liftExperience contributing to new business pitches, strategic audits, or account growth planningPrior agency experience in an AOR-style model or with integrated, cross-functional client teamsWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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