Product Strategy & Roadmap OwnershipOwn and evolve the product vision, strategy, and roadmap for MarketSmart, aligning customer engagement needs with business objectives and platform strategy.Define clear priorities and success metrics to guide roadmap decisions across segmentation, targeting, messaging, and campaign execution capabilities.Balance near term delivery with long term product scalability, performance, and growth.Continuous Discovery & Customer InsightLead ongoing product discovery to deeply understand customer workflows, pain points, and success metrics related to customer engagement and marketing performance.Conduct structured research including customer interviews, surveys, usability testing, workflow analysis, and feedback synthesis.Validate assumptions and opportunities through qualitative and quantitative insights.From Insight to ExecutionTranslate customer, market, and performance insights into clear product requirements, business cases, and prioritized initiatives.Partner closely with Product Owners to ensure strategy is translated into actionable backlogs and effective delivery plans.Provide clarity on problem definition, desired outcomes, and trade-offs to guide execution.Scalable Marketing Technology & Platform GrowthCollaborate with Engineering and Product Design to define and deliver solutions that balance usability, scalability, performance, and long term platform health.Evaluate build, buy, or partner options for new capabilities, weighing trade offs across customer value, speed, and technical complexity.Ensure architectural decisions support future extensibility and evolving customer needs.Data Driven Prioritization & OptimizationAnalyze product usage data, campaign performance metrics, and customer feedback to guide prioritization and iteration.Conduct market and competitive research to stay ahead of industry trends and evolving customer expectations.Use data to validate outcomes and continuously optimize product impact.Validation, Launch & Go-To-Market EnablementLead validation efforts including beta programs, usability testing, and post-launch feedback loops to ensure strong adoption and customer outcomes.Drive Go-To-Market readiness for new features and enhancements in partnership with Sales, Marketing, Support, and Training teams.Ensure launches are well-positioned, well-supported, and clearly communicated.Product Advocacy & Cross-Functional EnablementServe as the internal subject matter expert and product advocate for MarketSmart.Partner with Product Marketing on positioning, messaging, and enablement materials.Support Sales with product expertise, demos, and customer-facing content.Provide internal training and consistently advocate for customer outcomes in product decisions.What You BringProduct & Domain Experience3-7+ years of Product Management or Product Marketing Management experience in a SaaS or technology driven organization.Proven success owning product vision, roadmaps, and delivery across the full product lifecycle.Experience with B2C customer engagement platforms, MarTech, digital marketing, marketing automation, and campaign driven products.Discovery, Data & Execution SkillsStrong understanding of customer segmentation, targeting, messaging, execution, and performance measurement.Hands on experience leading product discovery, validation, and prioritization efforts.Demonstrated success launching products and supporting Go To Market execution.Strong analytical and problem solving skills with the ability to use data to inform decisions.Collaboration & LeadershipAbility to influence cross functional teams without formal authority, including Engineering, Design, Sales, Marketing, and Support.High customer empathy with experience conducting interviews, usability testing, and workflow analysis.Excellent communication skills and comfort operating in fast paced, iterative environments with evolving requirements.Education & CertificationsBachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field preferred.Pragmatic Institute Product Manager Certification preferred.Why DynatronOpportunity to own and scale a high impact customer engagement platform within a rapidly growing SaaS organization.Strategic role with cross functional influence across Product, Engineering, GTM, and Leadership teams.Values driven culture focused on accountability, urgency, and delivering real outcomes.Remote first environment offering flexibility, autonomy, and trust.Compensation & BenefitsCompetitive base salary between 125000 and 135000Comprehensive health, vision, and dental insuranceEmployer paid disability and life insurance401k with competitive company matchFlexible vacation policy and 11 paid holidaysRemote first cultureReady to shape smarter customer engagement? Join us to build and evolve MarketSmart, creating campaign driven capabilities that help customers connect, measure impact, and grow with confidence.
