Technical SEO & Tracking (30% of your time)
- Run monthly technical audits: GSC coverage, indexing health, schema validation, Core Web Vitals, crawl issues, internal linking gaps.
- Implement and validate schema markup (LocalBusiness, Service, FAQPage, AggregateRating, Organization).
- Set up and monitor GA4 conversion tracking: forms, calls, directions, bookings.
- Manage GTM events and ensure tracking accuracy across all client properties.
- Troubleshoot indexing problems in Google Search Console (diagnose root causes, fix issues or create dev tickets).
- Monitor Core Web Vitals and create prioritized improvement lists.
- Daily monitoring: GSC errors/warnings, ranking drops, traffic anomalies, conversion tracking health.
Location-Specific Content Production & Optimization (35% of your time)
- Write location-specific service pages optimized for different cities, regions, and service areas.
- Craft content that balances local relevance, search intent, and conversion optimization.
- Ensure all content includes: proper schema, strategic internal links, natural local signals, mobile optimization, AI/LLM readability.
- Content QC before publish: metadata complete, schema validated, internal links placed, local proof points present.
- Optimize existing location content based on GSC performance data (high impressions/low CTR opportunities, positions 8-20 quick wins).
- Create content refresh queue based on monthly performance analysis.
- Structure content for AI search visibility (clear headings, answer blocks, featured snippet optimization).
Note: Blog content and ongoing content marketing is handled through our AI-assisted content system. Your focus is the location-specific service pages that drive local rankings and conversions.
Citation & NAP Management (20% of your time)
- Build and maintain NAP consistency across directories and data aggregators.
- New client citation buildout: core directories (Google, Yelp, Facebook, BBB, Bing, Apple Maps) + industry-specific platforms.
- Bi-weekly citation audits: spot-check top directories for inconsistencies, build 2-3 new citations per client.
- Quarterly comprehensive citation scans (manual or using tools as needed).
- Monitor for duplicate listings and handle suppression.
- Competitor citation gap analysis: identify where competitors have listings we're missing.
Google Business Profile Optimization (10% of your time)
- Weekly GMB Insights monitoring: performance trends, how customers find listings, opportunity identification.
- Update services, products, attributes as business offerings change.
- Monthly competitive GMB audits: compare clients to top 3 local pack competitors (reviews, categories, attributes, optimization level).
- Category optimization recommendations (primary + secondary category opportunities).
- Duplicate listing scans and suppression using tools.
- Handle GMB suspension issues: diagnose cause, file reinstatement requests, document process.
Note: We have an existing solution that handles GMB posts, photos, Q&A, and initial buildout. You'll focus on optimization, monitoring, and competitive analysis.
Reporting & Analytics (5% of your time)
- Pull monthly performance data and create concise commentary:
- Wins: ranking improvements, traffic increases, technical issues resolved.
- Notable changes: algorithm updates, competitor movements, ranking drops.
- Opportunities: quick wins, content gaps, technical improvements needed.
- GA4 conversion analysis: track month-over-month performance, identify tracking issues.
- Weekly team check-in: present one quality review item, one blocker/decision needed, status per client, flags.
