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Posted 2 months ago
Requirements and responsibilities
- SEO Audits & Analysis: Conduct comprehensive SEO audits to identify technical issues, content gaps, and opportunities to improve search rankings and organic traffic.
- Strategy Development: Develop actionable SEO strategies, including on-page optimization and content recommendations that align with client goals.
- On-Page Optimization: Provide recommendations for optimizing website elements such as titles, meta descriptions, headings, internal links, and structured data to maximize search visibility and user experience.
- Off-Page SEO: Identify and pursue backlink opportunities and other off-page tactics to increase domain authority and referral traffic.
- AEO & AI Visibility: Optimize content and site structure to perform well in AI-driven search results and answer engine results.
- Content Collaboration: Work closely with the Senior Editorial Content Manager to ensure content is optimized for search intent while maintaining brand voice and readability.
- Performance Monitoring: Track and analyze SEO metrics, including rankings, organic traffic, CTR, and conversions, and provide clear, actionable insights and recommendations.
- Continuous Improvement: Stay up to date with SEO trends, algorithm updates, and industry best practices to continuously improve strategies and maintain a competitive advantage.
- Project Ownership: Take responsibility for SEO initiatives, working independently while contributing to a collaborative, results-driven marketing environment.
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