Email & SMS Marketing Manager at Sonia Roselli Beauty | Torre
Email & SMS Marketing Manager
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Sonia Roselli Beauty

Email & SMS Marketing Manager

Sonia Roselli Beauty
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Emma
Emma
You will strategically grow our audience and drive significant sales through expert email and SMS systems.
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Full-time
Compensation
USD1.5k - 2.3k/month
Negotiable
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Remote (anywhere)
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Posted 8 months ago

Requirements and responsibilities

Your two main goals: • Grow our email and SMS list (we want to double it) • Increase sales from email and SMS You won’t be responsible for content creation, but you will be in charge of keeping the operation running smoothly, including coordinating with other marketing team members, content creators, and scheduling systems. What You Will Do List Building (Top Priority) • Create and run strategies to grow our email and SMS list • Improve popups, landing pages, and sign-up forms • Build quiz funnels and lead magnets • Find new ways to capture subscribers • Track what's working and do more of it Run the Email & SMS System (Top Priority: Sales) • Take content from our founder and handle everything else: add photos, format, schedule, send • Build and manage all automated flows (welcome, abandoned cart, post-purchase, win-back) • Decide who gets what message and when (segmentation) Keep the email list clean and healthy • Test and improve performance over time • Make sure nothing breaks—you own the system Substack Newsletter • Format and schedule posts (founder writes the content) • Add photos and images • Keep the subscriber list organized Track performance • Reporting • Track results every week, report to manager. • Find problems before they become big problems • Report what's working and what's not Writing (Sometimes) • Write and proof emails- this is not your main job, but you should be able to do it when needed or be ready to repurpose content Who/What You Will Work With • Our email designer (they make emails look good) • Klaviyo (our email platform) • Substack • Attentive SMS Experience Required • 2-3 years of email marketing experience (minimum) • Must have ecommerce experience selling physical products • Must have experience with Klaviyo • Must have experience growing an email list • Experience with SMS marketing • Beauty or skincare industry experience is a plus but not required Skills You Need Strategy and Logic • You can think in systems • Proficient using AI tools like Claude, ChatGPT, Gemini, Canva. • You understand what makes people subscribe and what makes them buy • You can look at data and decide what to do next • You know how to test ideas and learn from results Psychology • You understand why people buy • You know how to build trust with skeptical customers • You understand how to sell to people who have been disappointed before Technical • You know Klaviyo or a similar email platform very well • You can build complex automations and segments • You understand email deliverability (how to stay out of spam) • You can use Substack to format, schedule, and manage posts Execution • You are organized and reliable • You do not let things fall through the cracks • You can take content and turn it into a finished campaign without a lot of hand-holding How We Measure Success * List growth & Sales (this is #1 & 2) * Revenue from email and SMS * Conversion rate (people who buy from emails) * Flow revenue (money from automated emails) * Open rate and click rate * Unsubscribe rate and spam complaints This Job Is a Good Fit If You... * Like owning a system and making it run well * Are obsessed with list growth * Love figuring out what's working and doing more of it * Can take content and handle everything from there * Work independently and solve problems on your own * Like working with a small team where your work matters This Job Is Not a Good Fit If You... * Need someone to tell you what to do every day * Only know how to copy what other brands do * Do not like looking at data * Let things slip through the cracks * Want a slow, corporate environment To apply please send: * Your resume * A short note about your experience growing an email list (tell us what you did and what happened) * One example of a flow or strategy you are proud of
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