Digital marketing manager at SOS Asistencia | Torre
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Digital marketing manager

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Full-time

Legal agreement: Employment

Base compensation COP4.5M/month
~USD1.41k/month

+ Bonuses

Non-negotiable
location_on
Remote (for Colombia residents)
Posted over 3 years ago
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Responsibilities


⚠️ Important details ◻️ The agreement is as employment, including all the law benefits. ◻️ The payment is divided as follows: $4.000.000 (salary) + $500.000 (bonus that doesn't count as salary). ◻️ You want to grow within the company and have a long-term relationship. ✅ Requirements ◻️ You should have experience building Marketing strategies to help SOS Asistencia to succeed in the different markets. ◻️ You should be an analytical person, which means to be able to create strategies based on the data you received. ◻️ You should have experience working in digital marketing because SOS Asistencia is in that specific channel. ◻️ If you have digital marketing certifications is a plus. ✅ Responsibilities ◻️ Market research. ◻️ Review similar industries. ◻️ Analysis of local and national, and international competitors. ◻️ Generation of segmentation strategies and brand positioning. ◻️ Target market. ◻️ Quantification of the objective. ◻️ Analysis of the required budget. ◻️ Strategy of channels to use. ◻️ Enlistment of communication channels. ◻️ Determination of tools or improvements. ◻️ Digital Guidelines Management. ◻️ Execution of guidelines on the defined platforms. ◻️ Platform administration. ◻️ Daily monitoring and optimization of costs and results with conversion funnel review by sales channel. ◻️ Monthly investment reports of guidelines and recommendations. ◻️ Positioning of the service portfolio. ◻️ Portfolio review. ◻️ Penetration strategies. ◻️ Development of the customer profile for each type of product. ◻️ Product alignment/target segment.