Head of Marketing - Move at Sword Health | Torre

Head of Marketing - Move

You'll lead AI-driven growth to free millions from pain.
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time

Legal agreement: Employment

Compensation
USD148k - 233k/year
location_on
Remote (for United States residents)
Match
skeleton-gauges
You have opted out of job matches in .
To undo this, go to the 'Skills and Interests' section of your preferences.
Review preferences
Posted 7 months ago

Requirements and responsibilities


What You’ll Do:Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollmentsLead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaignsOwn and further develop Move’s tone of voice and voice of the customerIdentify growth opportunities and deploy strategies to mitigate under-performanceInterface with leaders of other business units and drive cross functional projectsPartner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollmentsLead top-of-funnel strategy and execution: positioning and messaging across digital and offline channelsBuild and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargetingDesign and optimize member journeys—from first touch to long-term engagementLead CRM and lifecycle marketing strategy, including segmentation, personalization, and testingBuild and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)Establish clear KPIs and operational cadences for reporting, iteration, and scaleAct as the voice of the Move member—bringing empathy, curiosity, and creativity to every decisionWhat We’re Looking For:A passion for helping people live healthier, pain-free lives10 years of marketing experience with a strong background in growth or performance marketingExperience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environmentsExperience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer techAnalytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworksExperience building high-impact user journeys and optimizing multi-channel funnelsProven ability to lead and develop high-performing teamsExcellent communication skills—able to distill complex ideas into compelling narrativesBias toward action, creative problem solving, and ownershipComfort navigating ambiguity and operating in a very fast-changing environmentSalary Range$148,400 - $233,200 a yearThis range includes base, variable and equity.These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.US Benefits & Perks:• Comprehensive health, dental and vision insurance*• Life and AD&D Insurance*• Financial advisory services*• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*• Health Savings Account*• Equity shares*• Discretionary PTO plan*• Parental leave*• 401(k)• Flexible working hours• Remote-first company• Paid company holidays• Free digital therapist for you and your familyNote: Eligibility: Full-time employees regularly working 25+ hours per weekNote: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.Apply for this job
Optionally, you can add more information later (benefits, pre-screening questions, etc.)
check_circle

Payment confirmed

A member of the Torre team will contact you shortly

In the meantime, continue adding information to your job opening.