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about 1 month ago
Requirements and responsibilities
About BenzingaBenzinga is a leading financial media and data company that helps investors, traders, and financial professionals make better decisions. Millions of users rely on Benzinga every month for real-time market news, insights, and education across stocks, ETFs, crypto, and macro trends.Benzinga partners with many of the most recognizable brands in financial services — including brokerages, fintech platforms, ETF issuers, asset managers, exchanges, and consumer finance companies — helping them tell their story and build trust with a highly engaged retail investor audience.We are building a focused, performance-driven sales organization and are looking for senior sellers who can own brand relationships, drive narrative-based campaigns, and unlock meaningful brand marketing budgets.The RoleThe Director of Brand Partnerships is a senior individual-contributor role focused on driving revenue through brand marketing partnerships. This person will work directly with marketing leaders to develop and sell high-impact, narrative-driven campaigns that position clients in front of Benzinga’s retail investor audience.The role is centered on selling brand dollars, not performance — including sponsored content (articles and video), executive interviews, brand storytelling, integrated campaigns, and event-based activations.This is ideal for a seller who understands how brands allocate marketing budgets, how to position content and media as a strategic lever, and how to close multi-touch, multi-month brand partnerships.Key ResponsibilitiesRevenue Ownership & Deal ExecutionOwn and deliver against a significant annual revenue quota focused on brand and content-driven revenueSource, develop, and close integrated marketing partnerships end-to-endPackage and sell solutions including:Sponsored content articlesSponsored video and executive interviewsBrand storytelling campaignsNewsletter and homepage integrationsCreative sponsorships and brand activationsNegotiate pricing, packaging, and long-term partnership agreementsClose mid-market to enterprise-level brand deals, including six-figure campaignsBrand Partnerships & Account DevelopmentBuild and grow relationships with:Marketing leaders (CMOs, VPs of Marketing, Brand Directors)Growth and acquisition teamsAgencies and media buyersTarget key financial verticals including:Fintech and investing appsBrokerages and trading platformsETF issuers and asset managersCrypto and emerging financial platformsConsumer finance brandsTarget non-endemics looking to get their story in front of retail investorsPosition Benzinga as a trusted media partner for brand storytelling and investor educationDrive repeat business through always-on content programs and recurring campaignsPipeline DevelopmentBuild and maintain a strong pipeline of brand marketing opportunitiesProspect into both direct brands and agenciesIdentify companies actively investing in awareness (e.g., launches, raises, new products)Maintain accurate forecasting and CRM disciplineWhat Success Looks LikeConsistently hitting or exceeding revenue targets driven by brand and content partnershipsClosing multi-product, multi-month campaigns (articles + video + distribution + activations)Building long-term relationships with marketing teams and agenciesDriving repeat revenue through always-on sponsored content programsEstablishing Benzinga as a go-to partner for retail investor-facing brand campaignsQualificationsRequired5+ years of experience in:Media salesDigital advertisingBranded content or sponsorship salesFinancial services or fintech marketing/salesProven track record of closing deals and hitting quotaExperience selling content-driven or brand-led marketing solutionsStrong ability to engage senior marketing stakeholdersExcellent communication, presentation, and negotiation skillsExperience managing full sales cycle from prospecting to closePreferredExperience selling sponsored content, video, or integrated media campaignsFamiliarity with how brands allocate brand vs. performance budgetsExisting relationships with:Financial services marketing teamsFintech companiesAgencies and media buyersExperience closing six-figure+ partnershipsCompensationCompetitive base salaryUncapped commission structureOn-target earnings aligned with senior-level brand sales performanceBenefits package and growth opportunities(Exact comp to be determined based on experience.)Why Join BenzingaAccess to a high-intent retail investor audienceStrong, recognized brand in finance and investingA platform built for content, storytelling, and investor educationAbility to sell strategic, high-impact brand campaigns - not commoditized ad inventoryFast-moving, entrepreneurial environmentDirect impact on revenue growth and market positioning
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