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19 days ago
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About Winona:Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.About the Role:We are looking for a highly organized, proactive Influencer Marketing VA to support our influencer and creator program. This role is focused on identifying high-potential creators, initiating outreach, and managing ongoing relationships to drive performance across paid and organic channels.You will play a key role in scaling creator-led growth by ensuring we are consistently working with the right talent and turning them into high-performing assets.Key Responsibilities:Creator SourcingIdentify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audienceResearch and evaluate creators based on engagement rate, audience quality, content style, and brand fitBuild and maintain a pipeline of vetted creators ready for outreachTrack sourcing efforts in Airtable or similar systemsOutreach & RecruitmentExecute daily outreach to creators via DM, email, and platformsPersonalize outreach messaging to increase response and conversion ratesFollow up consistently to maximize creator onboardingNegotiate basic deliverables, timelines, and usage rights when neededMaintain organized tracking of outreach status, responses, and onboarding progressCreator ManagementManage day-to-day communication with active creatorsCoordinate deliverables, deadlines, and content approvalsEnsure creators understand briefs, hooks, and conversion-focused anglesCollect, organize, and store content for internal use (ads, organic, whitelisting)Operational SupportAssist in briefing creators with clear direction based on winning anglesKeep creator database updated and segmented (new, active, top performers)Support campaign launches and ongoing testing initiativesQualifications:Proven experience with influencer marketing, UGC, or creator partnershipsStrong understanding of TikTok and Instagram trends, with an eye for high-performing, conversion-driven contentHighly organized with strong attention to detail and ability to manage multiple creators simultaneouslyExcellent written communication skills, especially for outreach and relationship managementAbility to work in a fast-paced, performance-driven environment and adapt quickly to shifting prioritiesMust have a personal computer and reliable high-speed internet for daily remote operationsAvailability to work US hours (EST/PST) consistentlyNice to Have:Experience with affiliate marketing or whitelistingFamiliarity with ClickUp, Airtable, Slack, Google Sheets, or CRM toolsUnderstanding of paid media and conversion-focused creativeExperience working with US-based brands or global creator networksWhat’s in it for you?As a full-time member of our team, you’ll enjoy:Remote-first, work wherever you chooseUnlimited paid time offPaid non-working holidays per country of residencePro-rated 13th-month bonus in select regionsReferral bonusesFinancial support for online coursesFun and casual work environmentEmployee engagement activities and virtual gatheringsWe are a diverse, global team! 🌍Equal Employment OpportunityWinona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
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