Performance Marketing Specialist at Transifex

PPC Campaigns: • Work as a member of the demand generation team to develop and execute acquisition, engagement and conversion campaigns that have a direct and quantifiable impact on the company's sales and growth. • Design, build and manage all digital marketing campaigns including paid search, display, social and remarketing. • Ensure all campaigns are successful and meet the predefined KPIs. • Establish a reporting template to monitor the performance of all campaigns. • Optimize campaigns across multiple channels to maximize the ROI. • Build and run A/B tests for landing pages and copy. SEO: • Perform ongoing keyword discovery, expansion and optimization. • Research, recommend and make changes to improve SEO positions for the targeted keywords. • Develop and implement link building strategy. • Work with the external web development agency to ensure the latest SEO best practices are properly implemented on the newly launched web pages. • Work with the marketing team to drive SEO in content creation. • Research and analyze competitor SEO performance, strategy and links. Google Analytics: • Build and maintain dashboards. • Run weekly/ month/ quarterly reports and analysis. • Provide data-driven insights and data for digital campaigns. Social Media: • Develop and implement a comprehensive social media strategy. • Maintain a social media calendar. • Increase visibility and awareness of Transifex as a company and a tech product. • Work with the content and design team members to produce visually compelling posts. • Leverage and promote existing content (blogs, guides, videos etc)

Performance Marketing Specialist

Responsibilities

Skills wanted:

Language(s) required:

Dimitris Glezos

About Transifex:

mission:

Job benefits for full-time members:

www.transifex.com/

Admin access needed