We have an immediate need for a Senior Business Analyst who will be working on Customer-Facing Technology Initiatives on Marketing/Data Analytics related projects. This is a key role on high-visibility, high business impact development projects. Candidates must be able to interact effectively with senior-level business partners, facilitate large-group discussions, proactively drive the process to reach agreement on final requirements, and actively participate in technology solutioning and cross-referencing.The hiring manager has a strong preference for candidates who have worked on large, complex, customer-facing initiatives.The Senior Business Analyst will support Marketing/Data Analytics projects and development efforts by working with product owners, planning and project managers, technical resources, and other stakeholders to help establish vision, determine scope, analyze needs, and help define and deliver projects and solutions that meet or exceed customer expectations. Serve as the liaison between the business areas and the technology team by understanding and critically evaluating business needs, forming requirements and functional needs.The Marketing Domain includes, but is not limited to, E-mail File and Program support, Modeling and Audience Targeting, Customer Acquisition, Data Feeds, Customer File Maintenance, Promotions, Campaign Management, and Customer Insights & Analytics.Skills & QualificationsBachelor's degree with 3-5 years of business analysis experienceStrong working knowledge of core business analysis functions (including business process analysis, roadmap development, requirement elicitation tools and techniques, e.g. JAD sessions, interviews, focus groups, workshop facilitation)Proven experience developing requirements and designsExperience with Agile methods, including working directly with product owners to manage the backlog, including the creation, splitting and prioritization of stories based on outcomesExperience with Agile workflow tools, JIRA and ConfluenceStrong facilitator in large, cross-functional groupsStrong analytic and problem-solving skillsStrong oral and written communication skillsString Experience with analytics tools, SQL and Office 365Experience with web analytics required, GA 360 and GA4 preferredNice to have retail industry experienceThis is 6-12 monthsMust have excellent EnglishRecent retail company experience or anything customer facing will be looked at firstInterview: VirtualVisa: USC, GC, GC EAD, H4 EAD
5 days ago