**Paid Media Specialist**
Modality: Remote (Home Office)
Pay: $2,500 USD per month
Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. Pacific Time
**Who We Are
Quiroga Law Office, PLLC was founded in 2009 with a clear mission: to stand bravely beside immigrants and protect their ability to live, work, and thrive in the United States. We are a law firm for immigrants, by immigrants.
We represent clients nationwide in asylum, citizenship, family immigration, nonimmigrant visas, deportation defense, Temporary Protected Status, green cards, waivers, consular processing, and federal litigation.
We are a collaborative, organized, and growing immigration law firm. Our team values accountability, innovation, professional development, and meaningful advocacy.
About the Role
We are looking for an analytical Paid Media Specialist with a strong focus on results to manage and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, and other relevant platforms.
Your work will directly support the firm’s growth by generating qualified leads, improving lead quality and conversions, reducing wasted advertising spend, and maximizing return on advertising spend through continuous analysis and testing.
What You Will Do
* Plan, launch, manage, and optimize paid advertising campaigns across multiple platforms.
* Manage budgets, audiences, keywords, targeting, bidding strategies, and placements.
* Review search terms and manage negative keyword lists to reduce irrelevant traffic and wasted spend.
* Monitor CPC, CTR, CPM, CPL, conversion rates, cost per acquisition, cost per appointment, lead quality, and ROAS.
* Analyze calls, appointments, leads, and other business outcomes when data is available.
* Conduct A/B tests on ad copy, creatives, audiences, keywords, landing pages, and campaign strategies.
* Recommend budget increases, reductions, pauses, or reallocations based on performance.
* Maintain accurate conversion tracking using Google Analytics 4, Google Tag Manager, pixels, UTMs, HubSpot, and other relevant tools.
* Build and optimize remarketing, custom, and lookalike audiences.
* Prepare reports with clear insights and actionable recommendations.
* Collaborate with the Creative, Marketing, Statistics, and Development teams.
* Support landing page optimization, keyword research, and related SEO initiatives.
* Stay current with platform updates, advertising policies, AI tools, and industry best practices.
Requirements
* Bachelor’s degree in Marketing, Advertising, Digital Marketing, Communications, Social Communication, Business Administration, or a related field.
* At least three years of practical experience managing paid media campaigns.
* English proficiency at a B2 level or higher is preferred.
* Proven practical experience with Google Ads, Meta Ads, and TikTok Ads.
* Experience with Microsoft Advertising and other advertising platforms is strongly preferred.
* Experience managing lead generation campaigns and optimizing for lead quality and business results.
* Strong knowledge of campaign strategy, targeting, bidding, budget management, audience development, keyword strategy, and negative keyword management.
* Experience with Google Analytics 4, Google Tag Manager, conversion tracking, A/B testing, and conversion rate optimization.
* Strong proficiency in Excel or Google Sheets.
* Familiarity with HubSpot, CRM data, call tracking, offline conversions, SEO, and attribution models is a plus.
* Strong analytical thinking and the ability to turn campaign data into clear recommendations and next steps.
* Strong organization, communication, and attention to detail.
* Ability to manage multiple campaigns and priorities independently.
* Google Ads, Meta, TikTok, Microsoft Advertising, or other relevant certifications are a plus.
Computer Requirements
Candidates may use a Windows computer or Mac that meets the following requirements:
Windows
* Operating system: Windows 11 or newer.
* Memory: 16 GB of DDR4 RAM or higher.
* Processor: Intel Core i5 10th generation or newer, Intel Core i7 6th generation or newer, or AMD Ryzen 5 or higher.
Mac
* Operating system: macOS 15 Sequoia or newer.
* Memory: 16 GB of RAM or unified memory.
* Processor: Apple M1 or newer. Intel processor Macs must have either an Intel Core i5 10th generation or newer, or an Intel Core i7 8th generation or newer.
Internet
* Stable internet connection suitable for remote work, video calls, and daily use of digital platforms.
