About the roleThe Brand & Commercial Marketing Manager will play a crucial role in the marketing team and ensure that brand integrity is maintained across everything we do. Requiring excellent stakeholder management and campaign management skills, they will work with other members of the marketing team, including Product Marketing Managers (PMMs), to create, manage and execute on multi-channel marketing campaigns across the ScriptRunner suite of products.As a brand guardian, they will focus on protecting the brand integrity and consistency of outputs across the marketing spectrum, on project managing work which contributes to our brand goals, and on driving the standard for brand excellence at all times.This wide-ranging role will also be responsible for supporting the Brand & Commercial Lead in planning, establishing, delivering and optimising the commercial marketing & brand strategy. This will require an understanding of technical products and the SaaS market, strong project management skills and a customer-first mindset.The role is a 12-month fixed-term contract (maternity cover).What you'll be doingBrand & Commercial Strategy SupportCollaborate with the Brand & Commercial Lead to assist in developing and implementing brand & commercial strategies.Facilitate internal enablement and collaboration among team members to align with commercial objectives.Contribute to Conversion Rate Optimization (CRO) initiatives to improve marketing performance.Commercial Project ManagementWork closely with the Brand & Commercial Lead and Digital Agency support to implement the paid media strategy, leading the day-to-day digital marketing efforts, including campaign setup, optimization, and performance tracking.Take an active role in commercial projects, ensuring their successful execution and timely delivery.Assist in the planning and execution of promotions and incentives to drive customer acquisition.Ownership of Campaign DeliveryWith the support of our Digital Marketing agency implement paid media campaigns across the product suite, including managing the entire process from start to finish.Create forms and email workflows in HubSpot to support lead generation and nurturing.Work alongside other team members to build audiences in HubSpot for effective campaign targeting.Build Landing Pages in our CMS to support marketing campaigns and promotions.Manage ticketing process for creative and digital work with external teams, collaborating to ensure deliverables meet requirements.Obtain necessary sign-offs through appropriate channels to ensure compliance and alignment.Act as a liaison between members of the ScriptRunner team to gather inputs for developing marketing activities.Collaboration and GuidanceWork closely with other members of the ScriptRunner Marketing team, following guidance and instructions to set up and schedule well-thought-out marketing campaigns.Provide advice and best practices to optimize campaigns and improve their effectiveness.Proactively run projects and campaigns, creating clear briefs for external agencies/teams.Conduct tests and provide input into strategic decisions to drive marketing success, such as testing new channels and approaches to reach new audiences and drive growthBrand ManagementOwn and drive the ScriptRunner brand strategy, including ownership and development of brand level campaigns, developing the brand bible and new bringing new branding opportunities to the tableBrand guardianship, reviewing/monitoring outputs (videos, creative assets, presentations, etc.) to ensure consistency and integrity of the ScriptRunner brandManagement of branded asset libraries and asset distribution (internally and externally)Monitor/measure brand awareness and sentiment, etc. and manage activity to positively impact brand metricsOwn and drive the processes to develop brand position for new products and opportunitiesManage 3rd party agencies and partners for timely execution of deliverablesWhat we're looking forExperience managing day-to-day relationships with a digital marketing agency, and strong knowledge of paid digital marketing channels and techniques. Such as proficiency with Google Ads, LinkedIn Ads, Meta Ads, Campaign optimisation & Website CROExperience with campaign optimisation across paid adverts and strong background of using data to make informed changes to optimise campaignsStrong brand management background with experience of brand development and guardianshipStrong project management skills with the ability to manage multiple tasks and prioritise effectively.Experience in audience segmentation and targeting using HubSpot or similar tools.Familiarity with building Landing Pages and managing brief tickets for creative/digital work.Excellent communication and collaboration skills, with the ability to liaise effectively between team members.Deep understanding of how to use B2B marketing tactics and best practice to drive leads.Excellent copywriting.Proactive and self-driven, capable of running projects and campaigns independently.Strong analytical skills to track campaign performance and provide data-driven insights.A few nice things to haveDegree in Marketing, Business, or related field.Experience working with complex technical products and the SaaS industryExperience taking new products to market and understanding the appropriate marketing channels at different stages of the product life cycle.Proficiency in using marketing automation platforms such as HubSpot for email marketing and workflow creation.Understanding of Conversion Rate Optimization (CRO) principles and best practices.Familiarity with tools such as Attest for survey creation and Hotjar/Optimizely for website optimization.Basic image and video editing skills.Experience in social media scheduling and management.Understanding of SEO principles and best practices.What we offer youA very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal lifeFlexible working hours that empower you to work when it best fits you and your teamMacBooks to all employeesAdditional support for fully remote workers to set up their home officesExceptional Time Away Policy including 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women’s health needs such as menopause, menstruation, endometriosis, and PCOSA remote-first way of workingWhat to expectWe have published some support on Interviewing with The Adaptavist Group to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
about 1 month ago