Senior Creative Strategist – Samako CleaningRewarding Salary + BenefitsFull TimeRemote | EU-BasedWe’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire a Creative Strategist to take ownership of the ideas, concepts and strategy behind its paid advertising.About Samako CleaningAt Samako, we believe a clean home creates a clear mind.Cleaning shouldn’t feel like a chore or a source of frustration; it should bring calm, clarity and balance to everyday life.Samako designs minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, its products combine form and function to create effortless routines and peaceful spaces.Cleaning is often seen as a functional, even boring category. Samako sees something different: the opportunity to turn everyday essentials into a desirable lifestyle brand and make cleaning feel beautiful, calm and even sexy.Creative has played a major role in getting the business to where it is today. The next step is to bring even greater structure, strategy and performance direction to its creative engine.Check them out here:
samakocleaning.comThe RoleThe Senior Creative Strategist will take ownership of the ideas behind Samako’s ads, turning customer psychology into concepts, trends into performance and creative insights into scalable growth.This isn’t simply about making ads look good.You’ll be responsible for understanding what makes people stop scrolling, click and ultimately buy, developing high-performing concepts, hooks, scripts and messaging angles across Meta, TikTok and other paid acquisition channels.Sitting at the intersection of performance marketing, consumer psychology and creative production, you’ll work closely with media buyers, creators, editors and designers to build a structured, scalable creative testing engine.This is a genuine build + scale opportunity for someone who combines creativity with commercial thinking and wants to make creative a meaningful growth lever for an ambitious DTC brand.ResponsibilitiesDevelop and own creative strategies across Meta, TikTok and other paid acquisition channelsCreate high-performing ad concepts, hooks, scripts, messaging angles and testing hypothesesTurn customer insights, performance data and emerging trends into scalable creative ideasTranslate winning performance patterns into repeatable creative frameworksContinuously analyse creative performance to identify opportunities, bottlenecks and areas for improvementBuild and maintain structured creative testing roadmaps and learning loopsResearch competitors, customer pain points, trends and viral formats to inspire new conceptsDevelop direct-response messaging that balances performance with Samako’s premium brand positioningBrief designers, video editors and content creators with clear, actionable creative directionCollaborate closely with media buyers to understand what is working and continuously improve creative outputIdentify winning hooks, offers, formats and storytelling approachesIncrease creative testing velocity and accelerate iterationEnsure all creative remains aligned with Samako’s calm, premium and design-led brand identityDay to DayAnalysing paid social performance and identifying why particular creatives, hooks and angles are winning or losingDeveloping new concepts, scripts, hooks and messaging angles for Meta and TikTokTurning customer insights, reviews, pain points and behavioural trends into new creative ideasBriefing creators, editors and designers on upcoming concepts and campaignsWorking closely with media buyers to connect creative performance with acquisition resultsResearching competitors, emerging trends and viral formatsManaging a structured creative testing roadmap and prioritising upcoming experimentsReviewing creative output and providing clear feedback to improve performanceIdentifying winning concepts and developing new iterations to scale them furtherFinding new ways to make an everyday cleaning category feel distinctive, desirable and memorableRequirements2–5+ years of experience in creative strategy, performance marketing or direct-response advertisingStrong understanding of the Meta and TikTok advertising ecosystemsDeep understanding of consumer psychology, hooks and direct-response marketingExperience developing ad concepts, scripts, messaging angles and creative briefsStrong understanding of what makes paid social creative convertAnalytical mindset with the ability to interpret creative performance data and turn it into actionExperience working with UGC creators, video editors, designers and wider creative teamsExperience using AI to increase creative output efficiency and tackle briefings at scaleComfortable working within fast-paced DTC or eCommerce environmentsCreative thinker with strong commercial awarenessClear and professional English communication skillsDutch language skills are a strong advantageComfortable working remotely, independently and taking ownership of outcomesWhat Really MattersMore than anything, they’re looking for someone who:Is obsessed with understanding why creative performsCombines creative instinct with a strong analytical and commercial mindsetUnderstands customer psychology and what makes someone stop, engage and buyCan bring structure to creative testing rather than relying on guessworkGenerates fresh ideas while learning quickly from performance dataCan balance direct-response performance with a premium, design-led brandCollaborates effectively with media buyers, creators and creative teamsTakes genuine ownership and moves quickly from insight to executionResultsSuccess in this role will be measured by:A consistent pipeline of high-performing paid social creativesImproved ROAS, CAC, CTR and conversion performanceHigher creative testing velocity and faster iteration cyclesClearer insights into winning messaging, hooks, formats and conceptsStronger collaboration between creative and performance marketingAds that drive performance without compromising Samako’s brand positioningMore scalable and predictable paid acquisitionCreative becoming an increasingly meaningful growth lever for the businessWhy Join Samako?Join a fast-growing DTC brand entering an exciting international scale-up phasePlay a central role in building the creative engine behind a €100M+ ambitionTake genuine ownership of creative strategy rather than simply executing briefsWork across performance, consumer psychology, storytelling and brandWork closely with the Head of Growth and wider marketing teamHave the freedom to test, learn and introduce new ideas quicklyEnjoy real autonomy, accountability and progressionJoin a compact team of ambitious, high-performing colleaguesBenefitsExcellent salaryFlexible, remote-first workingUnlimited vacation days, provided your responsibilities are coveredHigh-growth environment with genuine progression opportunitiesSignificant ownership and autonomy over creative strategyThe opportunity to shape how an international DTC brand approaches performance creativeIf this sounds like you, hit apply or email Kyle at
kyle@hypergrowthrec.co.uk to find out more!Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success. Please let us know if you require any adjustments during the recruitment process.
4 days ago