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Responsibilities
Position Overview:
The Implementation Strategist leads the structuring and optimization of Inbound strategies across the technological tools that support them, primarily HubSpot Marketing Hub and its CMS. This role is responsible for managing lists, workflows, email campaigns, and other related tasks.
The strategist collaborates closely with the team to achieve client goals, connecting various areas within the unit, including strategy, content, design, and paid media.
Responsibilities:
* Manage and execute digital strategies within HubSpot’s Marketing Hub and its CMS, or other platforms such as WordPress.
* Coordinate and meet deliverables agreed upon with the team at the beginning of each sprint.
* Understand client needs and act accordingly.
* Continuously learn and update knowledge.
* Implement HubSpot’s native integrations and participate in non-native integrations.
* Contribute to the development and execution of Inbound Marketing strategies from a technological standpoint.
Requirements:
* Experience with Inbound Marketing strategies.
* At least one year of experience managing HubSpot’s Marketing Hub.
* Basic knowledge of HTML and CSS.
* C1-level English.
* Basic knowledge of Google Analytics 4.
* Advanced knowledge of Google Tag Manager, including creating and managing tags, events, and variables for user tracking.
* Basic knowledge of Looker Studio to create and customize reporting dashboards for clients.
Nice to Have:
* Additional studies in marketing, SEM, analytics, or SEO.
* Experience with marketing automation processes in HubSpot, RD Station, or other marketing automation tools.
* At least two years of experience in digital agencies.
* Experience in the digital marketing industry and/or agency environment.
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