Organizational OverviewJumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. We provide evidence-based language, literacy, and life skills programming for preschool children from underserved communities, delivered by a broad network of trained college students and community volunteers. Since our founding in 1993, Jumpstart has supported over 209,000 children and mobilized more than 71,000 volunteers.Position OverviewThe Manager, Content and Growth Marketing is Jumpstart's creative demand generation engine, bringing Jumpstart's voice to life across channels and producing the content that puts the brand's established tone and messaging into action every day. This role sits at the intersection of mission storytelling and measurable impact, producing content that builds audience, deepens engagement, and drives action across volunteer events, recruitment, online platforms, corporate engagements, and book distribution and sales.This is not a traditional marketing communications role. Every piece of content this person creates serves a measurable conversion goal, whether that is building awareness among decision-makers on LinkedIn, recruiting the next generation of college volunteers on Instagram, or moving a prospective school partner from curiosity to commitment through a compelling case study. The ideal candidate brings deep instinct for storytelling with impact, platform-native social media fluency, and the discipline to measure what resonates and iterates accordingly.Core responsibilities span five areas: social media strategy and community management across LinkedIn, Instagram, Facebook, and TikTok, etc; content production and editorial calendar ownership, including managing freelance copywriters and sourcing human-centered stories from the Programs team; email copywriting across all audience segments and campaign types; SEO and GEO optimization to ensure Jumpstart is discoverable across traditional and AI-powered search; and emerging demand generation channels including co-marketing, event content, and paid distribution as the team grows. This is a highly collaborative role, working across Marketing, Programs, Development, and the Data & Digital Enablement team to source stories, align messaging with organizational priorities, and ensure content is connected to the infrastructure that captures and converts audience interest.Key ResponsibilitiesSocial Media & CommunityOwn Jumpstart’s social media presence across LinkedIn, Instagram, Facebook, and BlueSky or TikTokDevelop platform-specific content strategies for various audience segmentsBuild and manage a monthly social content calendar that drives engagement and awarenessCreate and/or repurpose short-form video content, carousels, and story formats that showcase impact, volunteer stories, key partnerships, and campaign milestonesProduce on-brand graphics, carousels, and campaign visuals using Canva templates established by the Director, ensuring consistency with Jumpstart's visual identity standardsManage Jumpstart's brand asset library: organizing and maintaining approved images, logos, and templates, and coordinating asset handoffs from the Programs team and regional eventsManage community interactions: responding to comments, engaging with partner accounts, and maintaining Jumpstart’s voice across all platformsSupport tracking and reporting social performance metrics (reach, engagement rate, click-through, follower growth, conversion events)Test and learn: run organic content experiments and A/B tests on formats, messaging, and posting cadenceContent Production & StorytellingOwn the editorial calendar — plan content 6–8 weeks ahead, mapping topics to seasonal campaigns (Read for the Record, back-to-school, year-end giving), audience segments, and funnel stagesProduce and publish blog posts, testimonials, case studies, and impact stories for both donor and corporate sponsor audiences, balancing mission storytelling with evidence of program impact.Collaborate with freelance copywriters on key projects as needed, supporting briefing, feedback, and brand voice consistency under the direction of the DirectorSource and develop human-centered stories from Programs team: volunteer testimonials, child impact narratives, teacher partner spotlights, and alumni journeysMaintain Jumpstart’s content style guide and voice guidelines, ensuring consistency across all channels and contributorsSEO, GEO & Organic DiscoverySupport Jumpstart's organic search strategy by developing and implementing key SEO and GEO tactics: conducting keyword research, identifying content gaps, and building topic clusters that position Jumpstart for discovery by CSR managers, educators, and donors across traditional search and AI-generated answer engines (Google AI Overviews, Perplexity, ChatGPT)Optimize all published content for search: maintaining on-page SEO across the website including meta descriptions, title tags, internal linking, and content freshness, in coordination with the web/IT teamTrack organic traffic performance, keyword rankings, and content-driven conversions in collaboration with the Senior Manager, using insights to refine the editorial calendarStay current on AI search behavior and adapt content tactics to maintain Jumpstart's visibility as search continues to evolveEmail Content & Campaign CopyWrite email marketing copy across all audience segments: donor newsletters, RFTR corporate outreach, volunteer recruitment, school/educator communications, and stewardship updatesPartner with MarComms colleagues on email sequence development, providing copy for each nurture touchpoint and A/B testing subject lines and messaging to learn what drives opens, clicks, and conversionsSupport Read for The Record campaign email content: B2C campaigns, corporate sales sequences, partner toolkits, and regional messaging variationsWrite annual impact report content, major fundraising appeals, and year-end donor communications in collaboration with the Development teamEmerging Demand Gen ChannelsSupport event-based demand generation by writing promotional content, post-event recaps, and follow-up campaigns for RFTR events and corporate engagement gatheringsAs the team matures, develop co-marketing content assets with strategic corporate partners, higher ed institutions, and literacy advocatesExplore paid content distribution in partnership with the Senior Manager when budget allowsQualificationsRequired:4+ years of experience in content marketing, social media, or integrated marketing with a demonstrated track record of content that drives measurable engagement and conversion, not just brand awarenessExceptional writing skills across formats: long-form editorial, short-form social, email copy, and campaign messaging with ability to shift voice between mission storytelling and commercial persuasionDeep social media fluency: platform-native understanding of LinkedIn, Instagram, Facebook, and TikTok as demand channels, including organic content strategy and performance analysisHands-on short-form video creation: comfortable shooting, editing, and publishing social-native video (Reels, TikTok, Stories) using iPhone and native editing toolsWorking knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and basic familiarity with how AI-generated search overviews (GEO) are reshaping content strategyB2B content experience, particularly writing for corporate audiences, sponsorship development, or cause marketingAbility to translate complex mission and impact data into clear, compelling content for non-specialist audiences including corporate decision-makers, educators, and donorsComfort with content analytics and leveraging data to inform editorial decisionsCollaborative working style with the ability to take direction from a strategy-level director while operating autonomously day-to-dayPreferred:Experience in the nonprofit, education, early childhood, or social impact sector, or demonstrated ability to quickly develop deep fluency in the ECE landscapeFamiliarity with Constant Contact, HubSpot, or comparable email marketing platformsExperience with CMS platforms (WordPress or equivalent) for direct content publishingFamiliarity with Canva; light Adobe proficiency a plusKnowledge of accessibility standards for digital contentStart DateASAPLocationRemoteSalary & Benefits$65,000-75,000 commensurate with experience; along with excellent benefits and a great mission-driven work environment.To ApplyPlease complete an online application. A cover letter and resume are required to complete your application. Applications without a cover letter may not be considered. Candidates will be reviewed on a rolling basis. Please upload/attach your resume and cover letter to your applicant profile.Jumpstart for Young Children, Inc. is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, gender identity or expression, national origin, ancestry, citizenship status, age, disability or handicap, sex, marital or parental status, amnesty, political affiliation, veteran status, military service, sexual orientation, genetic information, or any other characteristic protected by applicable federal, state or local laws.Consistent with the Americans with Disabilities Act, applicants may request accommodations needed to participate in the application process.Apply To PositionUse My Indeed Resume
