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Posted 5 months ago
Requirements and responsibilities
At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).We blend AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language.We are looking for strategic and execution-strong CMO who will take end-to-end ownership of Promova’s growth.The CMO will define a clear growth strategy, translate it into practical, scalable actions, and ensure strong execution discipline. This role plays an active part in product discovery, co-owning growth hypotheses, user value exploration, and growth loops together with Product.The focus is on measurable business impact, driven by data, systems thinking, and strong leadership energy.Key ObjectivesDrive sustainable, scalable business growthDeliver proven impact on revenue, CAC, LTV, and ROMIBuild a high-performing, scalable marketing organizationActively contribute to product discovery and growth loopsKey Responsibilities:Strategy & ExecutionDefine and execute a clear marketing and growth strategyTranslate strategy into prioritized roadmaps and executionBalance long-term bets with short-term performanceGrowth & Business ImpactOwn performance marketing and organic acquisitionDeliver multiplicative business growth through marketingOptimize CAC, LTV, ROMI, and growth efficiencyBuild and scale growth loops with Product, bringing user insights, market signals, and growth data into discoveryOrganization & LeadershipBuild marketing teams aligned to business goalsCreate scalable team structures and strong leadership layersMaintain a high hiring bar and build star teamsLead with energy, clarity, and consistencyData & Market AwarenessEnsure all decisions are data-drivenMonitor market trends, competitors, and industry shiftsBuild systems for experimentation and learningRequired Experience7–10+ years in product-based B2C businesses (subscription, mobile/web)Deep understanding and experience with Meta, Google, TikTok paid performance marketingProven business growth impact through marketing (multiple times scale)Strong experience in: Performance marketing, Organic growth channels, CAC / LTV / ROMI ownershipExperience building and scaling marketing organizations (50+ people)Ability to lead strategy → execution → resultsKey Soft CompetenciesStrategy-to-execution leadershipStrong business and product mindsetData-driven and system-oriented thinkingHigh energy, inspiring leadership styleTalent magnetism and uncompromising hiring standardsConsistent, structured decision-makingCorporate benefits:🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.🏄🏼♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.If you are ready to help reimagine language learning for today’s world, let’s do it together!
Optionally, you can add more information later (benefits, pre-screening questions, etc.)