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About This RoleAshby's Marketing team is scaling pipeline generation across a multi-product portfolio (ATS, Onboarding). As our Marketing Strategy & Operations Manager, you'll be the only dedicated marketing ops hire on the team—owning the full technical and analytical foundation that lets Marketing run campaigns, measure performance, and improve efficiency with confidence.This role sits within Revenue Operations, the horizontal function that makes the entire GTM system work, and partners in close, near-daily collaboration with the VP of Marketing and her leadership team. You'll be embedded in the day-to-day (tracking, dashboards, campaign systems) while also shaping how Marketing measures pipeline generation and CAC as we scale.Why this role matters nowWe're in an active expansion phase: new products, new segments, new channels. The person in this role will shape how Marketing operates for the next chapter of Ashby's growth.What You'll DoMarketing Campaign Management and AnalyticsImplement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpotLead design and execution of complex marketing automation workflowsBuild and maintain marketing dashboards covering SEO performance, website analytics, lead generation metrics, and campaign effectivenessDeliver regular reports on key marketing metrics and provide data-driven insights to optimize campaign performanceCross-Functional Leadership and StrategyOperate as part of the Revenue Operations organization, aligning Marketing, RevOps, and Business Systems teams around shared marketing operations priorities and company objectivesLead technical implementation of marketing initiatives, ensuring proper setup and executionDevelop and maintain documentation for marketing operations processes and best practicesTrain team members on marketing technology tools and best practicesData Management and ComplianceDevelop and implement data governance frameworks to maintain high-quality marketing dataCreate and manage data segmentation strategies for targeted marketing initiativesEnsure compliance with GDPR, CCPA, and other relevant data privacy regulationsRegularly audit marketing systems and processes to maintain data integrity and securityMarketing Technology and SystemsAct as the dedicated subject matter expert, overseeing lead management processes, automation rulesCollaborate with the Systems and Tooling team on improvements to existing tech stackEvaluate and recommend new marketing technologies to enhance our capabilitiesWhat We're Looking For7+ years of experience in marketing strategy + operations, marketing strategic planning or a similar roleSQL knowledge and experience with data manipulationStrong business acumen and understanding of marketing metrics and reportingAdvanced expertise in marketing automation toolsStrong analytical skills with experience in data analysis and visualizationStrong understanding of marketing automation, lead management, and campaign attributionExperience with web analytics tools (Google Analytics, Adobe Analytics)Knowledge of data privacy regulations and compliance requirementsNice to HaveExperience with business intelligence tools (Heap Analytics, Looker)Project management experienceExperience with API integrations and webhook managementThis role may be not a fit if:You are most interested in the operational side of Marketing Strategy and Ops, and prefer to have hands on systems ownership vs owning strategy and analysisYou want a team to delegate execution to—this is a hands-on, individual-contributor seat with no marketing ops team beneath youYou prefer owning one channel deeply rather than the full technical stack (tracking, automation, reporting, compliance) end to endYou do your best work when requirements are fully specified, rather than when you need to diagnose ambiguous problems and set the KPIs yourselfInterview processRecruiter ScreenHiring Manager InterviewChallenge InterviewFinal Round with multiple key stakeholdersAbout AshbyAt Ashby, we’re building the future of enterprise software—starting with a suite of products that empower talent leaders, recruiters, and hiring managers to drive better hiring outcomes with data-informed strategies. We're backed by Y Combinator and top-tier investors like Elad Gil and Lachy Groom. Our customers include global leaders like Snowflake, OpenAI, Shopify, Ramp, and Notion.We’re growing fast—over 100% year-over-year in revenue and we’ve only just scratched the surface of a massive market opportunity. This is your chance to get in early and help shape a category-defining company.Benefits10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.Unlimited PTO with four weeks recommended per year.Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!$100/month education budget with more expensive items (like conferences) covered with manager approval.If you’re in the US, top-notch health insurance for you and your dependents, with all premiums covered by us.Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age,
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