Role Overview: - We are looking for an experienced performance marketer to own paid acquisition across Meta and Google. - You will rebuild our creative testing pipeline to consistently produce, test, and improve creator-led ads. - You will work with our Affiliate and Creator Manager, Graphic Designer, and Video Editor. - The Creator Manager owns outreach and relationships, while you own the strategy, briefs, workflow, testing, and performance feedback. Responsibilities: - Own Meta and Google Ads. - Launch, optimize, and scale profitable campaigns. - Rebuild the creative production and testing process. - Create briefs based on performance data. - Set weekly creative testing priorities. - Identify winning hooks, concepts, and messaging. - Work with the creative team to produce and improve ads. - Report weekly on performance and next steps. - Recommend budget allocation based on profitability. Requirements: - 5+ years managing Meta Ads for ecommerce brands. - Strong Google Ads experience. - Experience scaling DTC brands. - Experience building or managing a creative testing system. - Strong understanding of CAC, contribution margin, and profitability. - Experience managing meaningful ad budgets. Bonus Qualifications: - Experience in beauty, skincare, cosmetics, supplements, or other competitive ecommerce categories. Exclusions: - You are not responsible for influencer outreach. - You are not responsible for affiliate recruitment. - You are not responsible for graphic design. - You are not responsible for video editing. - You are not responsible for organic social media. - You are not responsible for customer support.

Performance Marketing & Creative Operations Lead

Emma

Requirements and responsibilities

Skills wanted:

Language(s) required:

Sonia

Sonia

About Sonia Roselli Beauty:

mission:

www.soniaroselli.com/

Admin access needed