Position OverviewThe Digital Marketing & Content Specialist leads content creation and digital campaign execution across Istari's marketing channels. This role partners closely with the Marketing Lead to translate messaging and campaign strategy into the content and campaigns that drive demand: emails, landing pages, digital ads, webinars, social media video clips.You will write and produce campaign content, execute email, paid, social, and web campaigns end to end, and report on performance to inform what gets built next. You'll also turn raw material like event footage, employee and customer interviews, or podcast recordings into publish-ready content. Your work should ultimately be measurable against top-of-funnel pipeline impact.The Marketing Lead owns marketing strategy, budget, and messaging across the business. The Field Marketing Manager owns field and in-person execution. The Digital Marketing & Content Specialist owns content creation and digital campaign execution, ensuring every email, ad, and landing page reflects Istari's brand and drives measurable results.Together, these roles translate company strategy into consistent, coordinated go-to-market execution across every channel prospects encounter.Key ResponsibilitiesContent CreationWrite email copy, landing page copy, ad creative, and social captions consistent with brand voice across campaigns, including both ABM-targeted content for priority accounts and broader campaign content; source and design accompanying visualsRepurpose long-form content into social posts, email snippets, and sales one-pagers, helping a single piece of content reach further across channelsWebinarsPlan and execute virtual webinars and livestreams, including identifying topics and audiences in coordination with the Marketing Lead, building registration pages, and managing promotion; send post-webinar marketing follow-up (recording, nurture emails) and pass attendee data to sales for outreachSocial MediaSchedule and maintain the social content calendar so posting stays consistent, monitor engagement by responding to comments and DMs, and track performance metrics such as follower growth, engagement rate, and top-performing posts to understand what's resonatingEdit short-form video clips from event footage, employee and customer interviews, and podcast episodes into social-ready posts, including trimming, captions, and formatting for platform specsBlog & SEOFormat and upload blog posts in Webflow, including sourcing and formatting supporting visuals, so content is publish-ready even when written elsewhereManage on-page SEO fundamentals, including meta titles and descriptions, alt text, header structure, and internal linking, and monitor overall site health for issues like broken links, slow page speed, or indexing problemsEmail & Campaign ExecutionMaintain email list hygiene, including segmentation, suppression lists, bounce and unsubscribe management, and list growth tracking; build and launch email campaigns and nurture sequences in the marketing automation platform, including sequences built specifically for ABM target accountsBuild and publish personalized landing pages for campaigns and target accounts so the digital experience feels tailored rather than genericSupport execution of paid social and paid search campaigns, including account-based targeting such as LinkedIn ABM ads aimed at specific target accountsRun A/B tests on subject lines, send times, and creative to continually improve campaign performanceSet up and maintain UTM parameters and CRM tagging so campaign and ABM performance can be traced and reported on accuratelyQA every campaign before launch, checking links, formatting, personalization tokens, and mobile rendering to catch mistakes before real prospects see themWebsiteMake ongoing Webflow website updates, such as banner swaps and landing page edits, keeping the site current without needing a developer for every small changeReporting & CollaborationPull a monthly digital marketing summary covering social, blog, SEO, email, and campaign performance for the Marketing Lead's reviewCoordinate with sales on campaign-driven follow-up so leads generated by digital campaigns get timely attention, and support the Field Marketing Manager with content needs for field programs, such as event invite copy, signage, or one-pagers for a conference boothRequired QualificationsExperience1-3 years in content marketing, campaign execution, or demand generationStrong writing portfolio in email, web copy, or similar formatsHands-on experience with a marketing automation platformFamiliarity with CRM systems such as HubSpotSkills & CapabilitiesStrong writing and editing skills, with the ability to adapt tone across formatsClose attention to detail and strong organizational skillsComfortable working with data and basic reporting and analyticsAbility to manage multiple campaigns and deadlines simultaneouslyBonus ExperienceExperience with HTML/CSS for email templatesFamiliarity with paid media platforms such as Google Ads or LinkedIn AdsExperience in aerospace, defense, or industrial technologyWhy this role?Own content and campaign execution end to end at a high-growth technology companyGet hands-on experience across writing, marketing operations, and paid mediaWork directly with the Marketing Lead on strategy and career growthJoin a high-trust, mission-driven team building transformative technologyAbout Istari DigitalIstari is a digital engineering software company building open, scalable infrastructure for engineering data. Our platform lets customers simply and securely integrate engineering models across disciplines, organizations, and security levels — whether they're designing prototypes, performing virtual testing, or training AI and autonomy for complex systems.Focus is rewarded. Finish is remembered.Facts are friendly. Even when they are not fun.Fellowship is fundamental. Make others successful.
16 days ago