Global CRM Director at Domestika

• Defining co-owned goals, objectives, KPIs, and creating reporting across our customer base. • Managing a team and developing them further to enhance end-to-end marketing campaigns, including concepting, creative, onboarding, triggered, transactional, and ad-hoc campaigns. • Overseeing and refining the engagement strategy, managing communication engagement capabilities. • Developing a rigorous testing strategy (A/B and multivariate tests) alongside the team to continually optimize all areas of the program, understand our customer segments and their behaviors through the email channel. • Building new programs and initiatives with other channels. • Undertaking a thorough customer journey mapping initiative and working with Digital Acquisition, Website, Product, and UX teams to identify, understand and optimize key customer segments and layer on lifecycle marketing opportunities, LTV analysis, and experimentation with emerging technologies. • Overseeing and partnering with Data Team to perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a segmentation strategy within the current customer base. • Identifying trends in targeted marketing and CRM strategies to glean insights on best practices and new innovative ideas around how we nurture and retain customers. • Partnering with Data and Product teams to develop personalization across channels to drive sales and engagement while influencing longer-term customer behavior.

Global CRM Director

Requirements and responsibilities

Skills wanted:

Language(s) required:

Julio G. Cotorruelo

Esteban Arriaga Verified

www.linkedin.com/company/335077/

Admin access needed

Payment confirmed

A member of the Torre team will contact you shortly