About AssistantlyAssistantly places elite Unicorns into high-performing client environments where expectations are clear, the bar is high, and the support is real.Our Paid Media Specialists are embedded directly with growth-stage businesses and leadership teams who need technically strong, independent operators. You’ll have ongoing coaching, clear standards, and a dedicated Success Manager behind you so you can focus on doing excellent work and growing in the role.This is not freelance or short-term work. It’s a dedicated, full-time role designed for meaningful impact, stability, and professional growth.About the RoleThis role supports the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. Meta advertising is a core growth lever, and this role directly owns outcomes tied to subscription growth and revenue efficiency.You’ll run paid media end-to-end—making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. The client delegates ownership, not tasks, and values speed, clarity, and follow-through over handholding.RequirementsManage Meta Ads (Facebook/Instagram) daily, including budget allocation, targeting decisions, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth.Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings.Create ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCutAnalyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off pointsTranslate performance insights into actionable creative briefs and clear direction for future content productionIdentify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates.Deliver clear, concise performance reporting with key metrics, trends, learnings, and strategic recommendations.Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles.Proactively test new campaign structures and optimization tactics, seeking alignment before major pivots while operating independently day to day.Non-Negotiables3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands with proven ROAS improvement.Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction.Hands-on experience creating or optimizing landing pages to improve funnel conversion rates.Genuine passion for cat culture and deep understanding of the cat-obsessed consumer mindset.Strong written and verbal English communication skills.Detail-oriented, independent operator who requires minimal handholding.Experience working with Meta Ads Manager, Meta Analytics, and Google Analytics.Comfortable communicating performance insights via Slack and email.BenefitsCompetitive salaryPaid US holidaysPaid wellness daysHealth & wellness allowanceMonthly profit sharingAI, Operations, and Leadership upskillingDedicated Success Manager and long-term placement support
