Reports to: Senior Vice President of Client DevelopmentClassification: Full-Time, Salaried ExemptLocation: Remote (U.S.)Company OverviewenrollmentFUEL is a comprehensive higher education Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help our client-partners meet their enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.Position OverviewThe Business Development Representative (BDR) is responsible for generating top-of-funnel activity through proactive outreach and lead qualification. This role focuses on initiating conversations with prospective institutional partners, executing strategic outreach plans, and scheduling qualified discovery meetings for senior sales leadership. The BDR plays a critical role in building pipeline momentum and supporting enrollmentFUEL’s client development efforts. This position works closely with sales and marketing teams to align targeting, messaging, and outreach strategies.Key ResponsibilitiesConsistently meet or exceed outreach and meeting-setting metricsGenerate a steady pipeline of qualified discovery meetingsAdvance prospective institutions through the early stages of the client development pyramidAccurately represent enrollmentFUEL’s mission, services, and value propositionMaintain clean, reliable CRM data and activity trackingSupport annual client development goals established by leadershipExecute outbound outreach to prospective client-partners via phone, email, LinkedIn, and other approved channelsMeet weekly and monthly activity metrics, including messages sent, calls made, and meetings scheduledResearch prospective institutions to personalize outreach and align messaging with institutional prioritiesQualify leads based on defined criteria and schedule discovery meetings for senior sales leadersMaintain accurate and timely notes, activity tracking, and task completion within the enrollmentFUEL CRMCollaborate with Marketing to align outreach campaigns, messaging, and lead-generation strategiesMonitor response rates and engagement trends and suggest refinements to outreach approachesRepresent enrollmentFUEL professionally in all communications and interactionsParticipate in weekly Sales meetings prepared to review activity, outcomes, and pipeline contributionAssist with research related to conferences, directories, RFP sources, and targeted prospect listsSupport Client Development leadership with special projects aimed at increasing pipeline and visibilityRepresent enrollmentFUEL in a represent enrollmentFUEL in all work-related activities Accurately reflect and portray the mission and core values of enrollmentFUELOther duties as assignedTravelPeriodic travel may be required; up to 4x per yearQualifications1 to 3 years of experience in sales, business development, or outreach-focused rolesStrong written and verbal communication skillsComfort with proactive, metrics-driven outreachHigh level of organization and attention to detailExperience using CRM systems and sales productivity toolsCuriosity and coachability, with interest in higher education enrollment strategyBachelor’s degree preferred
