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Responsibilities
About Estoy:
At Estoy, we are building a global crypto exchange designed to make digital assets clear, accessible, and impossible to ignore across LATAM and beyond. Crypto can sometimes feel like a maze of jargon, charts, and heated discussions across social media. Our mission is to simplify that. We believe digital finance should be understandable, engaging, and maybe even a little entertaining. We are looking for a bold, witty, and very human Copywriter who can turn complex crypto concepts into content people actually want to read. Someone who can explain blockchain in a way that even people who have never touched a computer before can follow and might even make someone's grandma curious about buying her first BTC. You will be helping us shape the voice of crypto for users across LATAM, making digital finance feel closer, clearer, and more human. If you enjoy making complicated things simple, serious topics fun, and boring copy illegal, you will probably fit right in.
About the Role:
As a Copywriter at Estoy, you will help shape how our brand speaks to the world. You will create compelling content for multiple channels to include: marketing campaigns, newsletters, landing pages, social media, and more, making sure everything we publish sounds clear, clever, and unmistakable to us. You will collaborate closely with our marketing, product, and design teams to ensure our messaging is not only informative but also memorable. Because in crypto, attention is currency.
Responsibilities:
Create Content People Actually Want to Read:
- Write engaging copy for campaigns, landing pages, website content, emails, and social media.
- Turn complex crypto topics into clear, digestible, and sometimes even fun content.
- May be required to recreate, refine, or build market research-driven content from scratch, translating insights into clear, compelling messaging.
- Create engaging threads that spark conversation and bring people into the crypto community.
- Write marketing automation email sequences that nurture leads and drive conversions.
Help Shape Our Voice:
- Develop and maintain the Estoy tone of voice: inviting, playful, confident, and human.
- Add personality to content without losing clarity.
- Ensure everything sounds consistent, intentional, and aligned with the brand voice.
- Help build a brand voice that stands out in an industry that sometimes sounds like it is written by robots.
Collaborate and Create:
- Work closely with marketing, product, and design teams to bring campaigns and ideas to life.
- Participate in brainstorming sessions and help prioritize content ideas.
- Adapt your writing style across formats including newsletters, landing pages, social media posts, whitepapers, and emails.
Deliver Quality at Speed:
- Produce high-quality content with fast turnaround times.
- Review and refine content to ensure clarity, accuracy, and consistency.
What We are Looking For:
- A strong portfolio demonstrating the ability to both educate and entertain.
- Exceptional ability to simplify complex, jargon-heavy topics into engaging, accessible content.
- A natural sense of humor, personality, and storytelling ability.
- Self-starter mentality with the ability to take ownership of projects.
- Fluent in English with excellent editing and proofreading skills.
- Bachelor’s degree or related experience in English, Creative Writing, Marketing, Communications, or a related field.
- Proven experience writing for B2C or B2B fintech or crypto companies.
- Understanding digital marketing and social media engagement strategies.
- Familiarity with SEO and SEM best practices.
- Experience with email marketing and marketing automation campaigns.
- Comfort using AI-powered tools and modern content creation platforms.
What We Offer:
- Competitive USD salary.
- Remote work environment.
- Career growth opportunities in a global startup.
This job post is closed.