Position OverviewThe Senior RTCDP Technical Consultant is a hands-on expert in Adobe Real-Time Customer Data Platform (RTCDP). This role is responsible for designing, configuring, and validating the data and identity foundation that supports segmentation, activation, personalization, and downstream orchestration across AJO, Marketo, AEM, CJA, and external destinations. You will work closely with Enterprise Architects, AEP engineers, AJO/CJA consultants, and Adobe teams to bring enterprise CDP use cases to life. You will shape data models, identity strategies, ingestion pipelines, and activation workflows to ensure unified profiles and high-quality data powering customer experiences.Key ResponsibilitiesRTCDP Implementation & ConfigurationConfigure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows.Implement batch and streaming ingestion pipelines using sources, connectors, and APIs.Set up segment definitions, audience sharing, and activation readiness checks.Validate the end-to-end flow from ingestion → profile → segmentation → activation.Identity & Profile ArchitectureDesign and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.Configure identity graphs and verify stitching accuracy and profile completeness.Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops.Data Modeling & GovernanceMap CRM, behavioral, transactional, and event data to XDM classes and field groups.Implement governance, data minimization, and consent-related rules for activation.Ensure data quality, deduplication, normalization, and schema consistency.Segmentation & ActivationBuild RTCDP segments (rule-based, event-based, account-based, and streaming).Configure and test activation destinations including: Paid media, Email, Marketing automation, Cloud export destinations.Validate activation performance, latency, and audience accuracy.Cross-Solution CollaborationWork with AEP Technical Consultants to align datasets, schemas, and identity requirements.Partner with AJO Consultants to ensure journey triggers and decisioning rules receive accurate audience input.Support CJA Consultants to align event and profile datasets for reporting.Collaborate with Adobe and client architects to ensure system interoperability.Quality, Testing & DeliveryEvaluate ingestion success, data lineage, schema adherence, and governance compliance.Conduct QA across segments, identities, profiles, and activation endpoints.Identify risks tied to data completeness, identity match rates, or activation discrepancies.Produce documentation, mappings, runbooks, and client-facing technical reports.Required Skills & ExperiencePlatform ExpertiseRTCDP (core)AEP (schemas, datasets, identities, sources)AJO (audience sharing + orchestration inputs)CJA (dataset readiness for reporting)Familiarity with AEM Assets where metadata-driven segmentation appliesData ExpertiseIdentity stitchingXDM schema mappingEvent-to-profile linkageGovernance and privacy rulesBatch and streaming ingestion pipelinesSolution ExpertiseIntegration experience across CRM systems, ad platforms, Marketo, Workfront, ESPs, and web/mobile analyticsExperience with AEP Query Service and Data Distiller for audience analysis and enrichmentPreferred ExperienceStrong SQL and data troubleshooting skillsExperience with cloud platforms (Azure, AWS, GCP)Experience in enterprise MarTech ecosystemsStrong client-facing and documentation experienceAbout Blue Acorn iCiBlue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results. Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us. Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.Why Join Us?Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital. Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves. If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.BenefitsFull Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
