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11 days ago
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Requirements and responsibilities
We're launching the Lysted App — a mobile-first experience built for season ticket holders who want a simple, powerful way to sell their seats — while continuing to scale paid acquisition across our established B2B product suite.This is a hands-on performance marketing role. You'll own the budget, run the campaigns, build the tracking, and report on what it all actually drove.Reponsibilities:B2B Paid Acquisition — Broker ProductsOwn paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platformReach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placementsIdentify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill itOptimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impactMobile App Acquisition — Lysted AppOwn paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured testBuild acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app storeDefine and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volumeRun continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordinglyBudget OwnershipOwn the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance dataMake the call on where to increase investment, where to pull back, and how to reallocate when something isn't workingTrack and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversationCome to budget reviews with a recommendation, not just a recapAttribution & MeasurementBuild and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fillsWork with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contributionReport on performance with a point of view: what's working, what isn't, what you're changing, and whyInstrument every new channel test before it goes live — no spend without a measurement planQualifications:4–7 years in performance marketing or demand generation, with direct hands-on experience managing campaigns in-platform — not directing agenciesProven track record scaling a consumer or prosumer mobile app through paid UA: Apple Search Ads, Google UAC, Meta, ASOStrong paid search and paid social fundamentals for B2B audiences — you write the ads, build the audiences, and manage the bids yourselfFull budget ownership experience: spend allocation, pacing, efficiency reporting, and presenting recommendations to leadershipA rigorous approach to A/B testing — creative, audience, landing page, offer — with a track record of using results to make fast, high-conviction decisionsExperience identifying, launching, and evaluating new acquisition channels from scratchFluency in conversion tracking and attribution setup — GA4, pixel implementation, app SDKs, UTM architecture, and HubSpot pipeline attributionA revenue-first mindset: you've optimized for pipeline quality, CAC, and LTV — not MQLs or raw lead volumeBonus Points For:Experience marketing across a multi-product platform or ecosystemFamiliarity with the live events, ticketing, or marketplace industryHands-on experience with HubSpot and marketing automation toolsManaging B2B and consumer acquisition simultaneously — and knowing how to prioritize between themAutomatiq is the leading all-in-one software platform in the live event ticketing world, serving resellers of all sizes. Our technology suite streamlines the entire ticket resale process, from effortlessly listing tickets on multiple exchanges to dynamically adjusting prices based on market shifts, and even ensuring tickets reach event-goers promptly.We are data-driven and customer-obsessed as we work to solve interesting and complicated challenges in a fast-growing global market. We are equally relentless in maximizing our team’s career goals and aspirations by building a company of people who share the same drive and passion. If you are looking for a culture based on great people, technical excellence, and continued growth — where your contributions and ideas really do make a difference — come join us at Automatiq!Automatiq is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Fair Chance Notice for California ApplicantsAutomatiq considers qualified applicants with arrest or conviction records. Criminal history disclosure or background checks occur only after a conditional job offer. A criminal history may have a direct, adverse, and negative relationship with the following duties of the role:Access to transaction data, privileged information, proprietary information, etc.Interactions with customers, employees, vendors, agents, and third parties.Such a history may potentially result in the withdrawal of a conditional offer of employment. If a conviction directly related to the job raises concerns, candidates will have the opportunity to explain circumstances surrounding the conviction, provide mitigating evidence, or dispute the background report.We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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