Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.We’re filling this role for a client building a consumer health platform that measures and interprets hormone and biomarker data, translating complex physiological insights into personalized guidance through a mobile app designed to help people better understand and take action on their health.About the RoleLead performance marketing and growth for a consumer health platform.This role sits at the intersection of analytical rigor and creative experimentation. You’ll own the performance marketing strategy and manage a meaningful paid acquisition budget across established and emerging channels.You’ll be responsible for building the growth operating model, scaling paid acquisition programs, and continuously testing creative and channel strategies that drive efficient user growth.This role works closely with product, finance, and lifecycle marketing teams to ensure acquisition strategies align with product experience, retention, and overall unit economics.Montreal-based preferred. ResponsibilitiesGrowth Strategy & OperationsBuild and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiativesOwn performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and RedditPartner with finance and marketing leadership on media budgets, investment decisions, and growth forecastingDevelop measurement and incrementality frameworks that accurately capture performance impactPerformance Marketing ExecutionManage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targetsDevelop and test ad creative and messaging that improves conversion rates and acquisition costsLaunch and scale new acquisition channels, moving quickly from experimentation to meaningful contributionPartner with agencies and internal teams to optimize campaign performance and creative productionLeverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiencyCross-Functional CollaborationPartner with product teams to ensure acquisition strategies align with the product roadmap and user experienceWork with lifecycle marketing to optimize the full funnel from acquisition through retentionContribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanicsRun structured experiments and share insights across the organizationAnalytics & ForecastingAnalyze marginal ROI across channels to inform budget allocationForecast performance gaps and develop strategies to close themMonitor key unit economics metrics, including CAC, LTV, and payback periodsBuild dashboards and reporting that make performance data accessible to stakeholdersWhat We're Looking For4–6 years of performance marketing or user acquisition experience managing significant marketing budgets ($1M+ annually)Proven track record of scaling paid acquisition while maintaining strong unit economicsDeep expertise in Meta and Google advertising platforms, with experience testing emerging channelsStrong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platformsExperience developing and testing high-performing ad creativeFamiliarity with AI-powered marketing and creative tools that improve workflow efficiency and experimentationAbility to operate in a fast-moving environment with high ownership and accountabilityStrong cross-functional collaboration skills with product, marketing, and analytics teamsNice to HaveExperience in health tech, wellness, or consumer subscription businessesTrack record of helping scale a new product or business unitExperience working with creative agencies or internal creative teamsBackground in conversion rate optimization and landing page experimentationFamiliarity with incrementally testing methodologies such as geo-testing or PSA testingWhy JoinWork on technology designed to help people better understand and improve their health over timeJoin a small, high-performing team where your work directly shapes the product and company trajectoryOperate in an early-stage environment with high ownership and autonomyFlexible schedules and a culture that prioritizes focus and thoughtful work
