Creative Direction & Video Production:
- Lead the end-to-end production of all video content for Client’s Global, including property showcase films, brand campaigns, investor presentations, virtual tours, testimonials, and event coverage.
- Translate scripts and creative briefs (developed by the Copy / Script Supervisor) into detailed shot lists, storyboards, and production plans.
- Direct shoots on-location and in-studio across the UAE and international markets, managing crew, talent, and logistics to deliver on time and on budget.
- Set and uphold the visual and cinematic standards for all Client’s Global video output, ensuring consistency with the group's luxury positioning.
- Oversee color grading, sound design, motion graphics, and post-production workflows to deliver broadcast-quality final assets.
AI-Augmented Production:
- Integrate AI-powered production tools into the video production workflow to accelerate content ideation, pre-visualization, and asset creation.
- Supervise AI Interns in the use of AI scouting and story-development tools, ensuring generated concepts meet the creative brief before entering production.
- Collaborate with Agent Operators on AI-generated video content pipelines, reviewing output for production quality, brand alignment, and editorial accuracy prior to publication.
- Champion innovative production formats such as AI-enhanced virtual tours, generative visual effects, and synthetic media where appropriate and ethically sound.
- Evaluate and recommend new AI production tools that could improve quality, speed, or cost-efficiency of the video function.
Content Strategy & Channel Optimization:
- Work closely with the Social Channels Management team to produce platform-native video formats (Reels, Shorts, Stories, long-form) optimized for each channel's algorithm and audience.
- Partner with the Media Activation / Paid Media team to develop video creatives tailored to paid social, programmatic, and display campaigns across all markets.
- Advise the Lead Generation & Management team on video content formats that drive enquiry and pipeline conversion, including property walk-throughs, lifestyle films, and testimonial content.
- Maintain a content calendar for all video deliverables, aligned with campaign schedules, development launches, and seasonal marketing priorities.
Production Operations & Standards:
- Manage and develop the Video Production team, including freelance crew, directors of photography, editors, and motion graphics artists.
- Establish and maintain production SOPs covering pre-production, shoot, post-production, asset delivery, and archiving.
- Own the video asset library, ensuring all content is properly cataloged, versioned, and accessible to relevant stakeholders.
- Manage production budgets responsibly, sourcing equipment, crew, and locations to maximize production value within agreed spend.
- Ensure all productions comply with local filming regulations.
Stakeholder Collaboration & Creative Leadership:
- Present creative concepts, storyboards, and rough cuts to the Head of Content and senior stakeholders, incorporating feedback constructively.
- Actively contribute to content strategy discussions, bringing a visual and cinematic perspective to campaign planning.
- Mentor junior members of the production team and AI Interns, fostering a culture of creative ambition, technical excellence, and continuous learning.
- Brief and manage external production companies, post-production houses, and drone operators when in-house capacity is exceeded.
Person Specification:
Essential Qualifications & Experience:
- Bachelor's degree in Film Production, Media Studies, Visual Communications, or a related discipline; equivalent professional experience will be considered.
- 7+ years of professional video production experience, with at least 3 years in a directing or creative lead role.
- A compelling portfolio demonstrating high-production-value video work — luxury real estate, hospitality, architecture, or equivalent premium brand sectors strongly preferred.
- Proven experience directing on-location shoots across multiple geographies, ideally including MENA and European markets.
- Deep proficiency in industry-standard post-production software: Adobe Premiere Pro, DaVinci Resolve, After Effects, and associated audio tools.
- Demonstrated experience integrating AI or emerging production technologies into a professional creative workflow.
Skills & Competencies:
- Exceptional visual storytelling ability — a strong directorial eye for composition, lighting, pacing, and narrative arc.
- Confident creative leader who can direct talent (on-camera and voice-over) and crew with clarity and authority on set.
- Strong project management skills: able to run multiple productions simultaneously while meeting deadlines and budget targets.
- Excellent communicator — able to translate complex creative concepts into clear briefs for crew, editors, and non-creative stakeholders.
- Commercial awareness: understands how video content drives brand perception, audience engagement, and sales enquiries.
- A forward-thinking, AI-forward mindset — excited by the potential of generative and AI-assisted production tools.
- Culturally sensitive and adaptable, with the ability to tailor production approach and visual style to the Kingdom of Saudi Arabia.
- Arabic language proficiency or prior experience working in the MENA region.
Desirable:
- Experience in luxury real estate marketing or property development, with an understanding of project launches and investor communications.
- Proficiency in drone operation or experience briefing and managing drone crews.
- Knowledge of 3D visualization, CGI integration, or architectural rendering workflows.
- Familiarity with virtual tour platforms and 360° video production.
