B2B Product Marketing Sr. Manager at Rhino | Torre
B2B Product Marketing Sr. Manager
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Rhino

B2B Product Marketing Sr. Manager

Rhino
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD60k - 135k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities

• Support and drive product marketing strategy, initiatives and communications efforts, and build content intended for targeted audiences • Conduct and synthesize user research, competitive research, and industry and market trends • Understand customer needs, product roadmap, market trends, and competitive forces in order to inform product messaging that differentiates Rhino • Develop product positioning and messaging that differentiates our products in the market • Define go-to-market strategies for new product launches and streamline the announcement process • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a product line level • Develop the strategy and execution of sales enablement resources and content such as presentations, FAQs, and collateral Maintaining a consistent customer messaging experience • Collaborate with marketing peers and resources to produce relevant content for target audiences such as web-pages, articles, press releases, customer testimonials, campaigns • Work cross-functionally (design, product, partner success, renter support) to implement strategies • Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience • Partner with the Product team to help prioritize product development based on customer and market research
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