Pillar 1: Creative Concept & Campaign Development:
- Build campaigns with speed and creativity.
- Transform briefs into original, relevant, and clear concepts that break from the expected, even under demanding timelines.
- Direct each campaign from start to finish, including assets, production, and suppliers.
- Ensure consistency across concept, copy, design, content, and execution on every channel.
- Know what is resonating locally, across Latin America, and online, including trends, personalities, and cultural moments.
- Turn trending topics into real opportunities for the agency’s brands.
Pillar 2: Client Presentations & Pitching:
- Build proposals with a compelling narrative, well-curated references, and impeccable design.
- Present to clients and defend concepts with confidence.
- Explain the value of creative concepts.
- Work through feedback without losing the strength of the idea.
Pillar 3: Team Leadership & Delivery:
- Set priorities for the design team.
- Give clear direction and honest feedback.
- Develop team talent.
- Ensure quality in every deliverable.
- Propose feasible executions and evaluate costs.
- Coordinate with accounts and production to make the most of available resources.
- Organize the work and anticipate obstacles.
- Keep several projects moving forward at the same time.
Essential Position Requirements:
- Experience leading creative work in agencies or brand teams.
- A portfolio of campaigns, branding, and content, including executed projects.
- Excellent judgment in art direction, storytelling, and communication.
- Ability to develop ideas for social media, digital, OOH, and activations.
- Strong command of presentation tools and knowledge of design and production workflows.
- Practical use of AI to explore ideas, visualize concepts, and speed up processes.
- Organized and proactive, with the ability to make decisions under pressure.
- Ability to lead people and build strong client relationships.
- Versatility to work across many industries, from apparel to real estate.
- Professional Spanish, written and spoken.
Bonus Qualifications:
- Experience pitching for and winning new accounts.
- Experience working with brands across multiple Latin American markets.
- English or Portuguese proficiency.
