About the RoleAs the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and lead the product marketing team that carries it. This is a leadership role at the center of how we understand our market and how the market understands us. You will build the engine that turns customer signal into both sharper positioning and better products: the research motion, the feedback loop into Product, and the messaging standards that keep our story credible as we launch multiple products at once. You will lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying close enough to the work to shape the narrative yourself.You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, Customer Success, and RevOps. Enablement and field execution are owned within the broader marketing group; your focus is the narrative, the customer insight that fuels it, and the team that produces it.ResponsibilitiesOwn the full GTM lifecycle for Sales Planning — from market positioning through customer go-live and expansion. Catalyst will also fall under this role as a smaller, secondary objectiveDefine go-to-market strategy, including positioning, packaging, and the use cases that deliver the most value for revenue and finance leadersDevelop and operationalize the sales and implementation motion, and bring Product, CX, and GTM along on the strategyEvaluate the effectiveness of our current Sales Planning GTM motion and be open to evolving the approach — including testing dedicated or overlay selling models — based on market feedback and customer outcomesPartner with EPD leadership to influence product decisions that impact GTM success — use case prioritization, positioning, and implementation requirements — while respecting that EPD owns final decisions on product development and platform architectureWork closely with Product to translate market feedback into a roadmap that builds toward durable, scalable revenueDrive product-market fit validation across the highest-signal use cases by engaging directly with customers and analyzing customer dataForm and test hypotheses on how to accelerate awareness, conversion, and adoption across the full funnel from lead to renewalServe as the escalation point for customer issues — not to manage every escalation directly, but to identify thematic patterns and drive systematic process fixesPartner with cross-functional leaders across Product, Engineering, CX, and GTM to align on strategy, build the enablement needed to sell and support both products at scale, and hold the organization accountable to executionSurface customer and market insights to leadership to inform product direction, company strategy, and where we invest nextToday, Sales Planning GTM resources are allocated across implementation, CX, and GTM functions — you’ll coordinate their work through dotted-line relationships. As the product scales, you’ll build a dedicated team reporting to youRequirements10+ years of experience in sales performance management, revenue operations, or enterprise SaaSDeep expertise in Sales Planning — territory design, quota methodology, capacity modeling. Ideally, you’ve worked at a Sales Planning vendor (Anaplan, Varicent, Xactly) or services firm implementing SPM, or you’ve led a Sales Planning rollout in-house at an enterprise company. A combination of domain expertise and go-live experience is idealDemonstrated experience building or scaling an enterprise SaaS product’s go-to-market and implementation motionStrong presence with enterprise buyers — comfortable owning the commercial and technical conversation with senior revenue and finance leadersProven ability to drive alignment across Product, Engineering, CX, and GTM teams without relying on positional authorityComfortable operating in a product that is still finding its footing in enterprise — able to make scope calls, set expectations, and move forward without perfect informationFamiliarity with incentive compensation management and how it connects to sales planning is a strong plusExperience with partner-led or SI-driven implementation motions is a plusExposure to AI-powered product capabilities or agentic workflows is a plusBenefitsComprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.Annual Stipends: Dedicated funds for your professional development and caretaking needs.Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.Premium Tools: The latest Apple hardware to empower you to do your best work.Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.Notice for Prospective CandidatesOnly emails from @captivateiq.com should be trusted.We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.Ask candidates to make a payment in order to be considered for a position.Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States
4 days ago