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3 days ago
Requirements and responsibilities
Quick HighlightsRole: Build and diversify demand generation engine at Richpanel, an AI-first customer service platform with exceptional product-market fit. We're growing 150% YoY, profitable, and converting 60-70% of demos to customers—2x the industry average. With 45% of demos coming from word-of-mouth alone, we have a product that sells itself. Now we need a growth leader to systematically scale what's working and unlock new channels.Reports to: CEOStage: Team of 30. Primarily based in Bangalore, India. We have a couple of team members in USA.Growth: Raised seed round from Sequoia and profitable with over 2,000 US-based brands.Team: You'll work directly with our CEO and collaborate closely with Sales and Partnerships teamsWhy now: We're onboarding 40-50 customers per month and accelerating. Our current channels are maxed out at 100 marketing-sourced demos/month. We need a growth leader who can scale us to 250+ demos/month while maintaining quality and discovering high-ROI channels that compound over time.About the RoleAs Head of Growth at Richpanel, you'll own the entire demand generation strategy—from channel experimentation to content-led growth to marketing operations. You'll be our first dedicated growth hire with the mission to diversify our demo pipeline, build owned audience assets, and create sustainable growth engines that complement our strong word-of-mouth motion.This isn't a brand marketing role. This is about driving qualified pipeline through systematic experimentation, ruthless prioritization, and scrappy execution.MissionBuild a scalable, diversified demand generation engine that adds 50+ qualified demos per month from new marketing channels within 6 months.Success = Scale from 100 to 250+ demos/month through marketing channels (partnerships owns the other +50) while launching 2+ new high-ROI channels.About RichpanelRichpanel will be know for a company that helps small businesses operate at better levels than large corporations. A small business owner will be able to hire a fleet of AI employees to manage customer inquiries with accuracy, empathy and will be able to scale infinitely.We're building autonomous AI agents to replace traditional BPO support agents, enabling brands to respond to users instantly with accurate, up-to-date information 24/7. We have 2,000+ brands using our platform daily and are backed by Sequoia Capital, one of the world's most prominent venture capital firms.RequirementsYou'd be a fit if...Must-Haves OnlyEcommerce/DTC Domain Expertise: 3+ years in ecommerce SaaS or DTC. You understand community-first, word-of-mouth buying behavior. You have real relationships in ecommerce communities and can speak the language of CX/CS leaders at DTC brands.Channel Experimentation Bias: You have a proven track record testing 10+ demand channels and finding 2-3 winners. You build scrappy MVPs, scale what works, and kill losers quickly without getting emotionally attached.Content-Led Growth Experience: You've built content engines (blogs, newsletters, podcasts, communities) that drive qualified pipeline. You have strong editorial judgment and can write or deeply edit content yourself.Performance Marketing Fundamentals: You understand unit economics, demo-to-customer conversion rates, and attribution. You've built forecasting models and can speak fluently about CAC, payback periods, and channel efficiency.Scrappy Early-Stage Executor: You've been the first or second marketing hire at a pre-Series B startup. You're willing to do the work yourself—writing copy, setting up landing pages, launching campaigns. You thrive with limited budgets and make every dollar count.Strong Collaborator: You can influence without authority. You work seamlessly with sales and partnerships teams, creating assets that enable them to succeed. Low ego, high agency.Key ResponsibilitiesMonths 1-6: Build the Foundation1. Scale Marketing-Sourced Demos from 100 to 150/MonthAudit current channels (SEO, paid, content) and identify quick winsOptimize existing funnels to squeeze more efficiency from working channelsMonth 3-4 target: 125 demos/month (+25)Month 5-6 target: 150+ demos/month (+50)2. Launch & Validate 3 New Demand ChannelsMonth 1: Audit current channels, identify 5 experiments worth testingMonth 2: Launch 3 experiments with $10-20K budget eachMonth 3-6: Scale 1-2 winners, kill losers fastTarget: At least 1 new channel generating 50+ demos/month by Month 63. Build Owned Audience AssetsLaunch content strategy (blog, newsletter, or podcast focused on ecommerce CS/CX best practices)Publish consistently (2-3x/week)Feature brand interviews, benchmarks, and actionable insightsBuild to 5,000+ qualified contacts by Month 94. Enable Partnerships TeamMonth 1: Audit what partnerships needs to drive their +50 demos/monthMonth 2-3: Ship agency one-pagers, co-marketing templates, and case studiesMonth 4+: Provide 2 new partner-facing assets per month5. Establish Marketing Systems & AttributionImplement proper tracking (UTMs, HubSpot demo source attribution)Build weekly/monthly dashboard tracking demos by channelCreate demo forecasting model by channelTarget: >90% of demos with source attribution, forecast accuracy within 20%What Success Looks Like6-Month Success Criteria150+ marketing-sourced demos/month (up from 100)3+ new channels launched, 1 generating 25+ demos/month Partnerships team has 5+ assets they actively use Clean demo attribution and weekly reporting in place12-Month Success Criteria250+ marketing-sourced demos/month 5+ active demand channels generating consistent pipeline 10K+ monthly organic visitors or 5K+ newsletter subscribers At least 2 channels each generating 50+ demos/month consistentlyBenefitsWhy Join RichpanelProduct That Sells Itself: 60-70% demo-to-customer conversion (2x industry average). 45% of demos come from word-of-mouth. You're not pushing a product uphill—you're building engines to scale something that already works.Massive Growth Opportunity: We're growing 150% YoY and onboarding 40-50 customers per month. You'll have meaningful equity and the chance to build wealth as we scale.Autonomy & Ownership: You'll own the entire growth function with a real budget ($30-60K/month for experiments). No layers of approval—just test, learn, and scale.Ecommerce DNA: We're deeply embedded in the ecommerce/DTC community. Our customers are brands you know and love. You'll work in an industry you're passionate about.Fun & Motivated Co-Workers: One of the best things about working at Richpanel is the team. We hire driven, down-to-earth, and kind people. You'll make some of your best friends here, and they'll encourage you to be your best self.Wealth Creation: We're already generating millions in ARR, are profitable, and have turned down a Series A offer. Our mission is to create opportunities for our team members to build long-term wealth through ESOPs at fair valuations with significant upside potential.Our Core ValuesWe look for and nurture these values in every team member:Customer Obsession: Always do what's right for the customer. Build growth engines that bring in the right customers, not just volume.Curiosity: We value individuals who are passionate about growth and eager to learn and experiment.We value those who stay current with industry trends and continuously test new channels.We value people who ask thoughtful questions and challenge growth playbook orthodoxy.We are wary of individuals who rely only on what worked at their last company.Drive: We value people who are self-motivated and push through failed experiments to find winners.We value individuals with a track record of building 0-to-1 growth engines.We value those who see this role as a pivotal opportunity to make their career.We are cautious of individuals from highly successful companies who may not have faced resource constraints.Ethics: We value people who consistently do the right thing, even when growth tactics might be gray-area.We value honesty about what's working and what's not—no vanity metrics.We value individuals who demonstrate transparency in reporting and accountability for results.We prioritize those who build sustainable growth engines over short-term hacks.Perks and BenefitsCompetitive salary with performance-based upsideMeaningful equity with significant upside potential25 paid days off annuallyAnnual offsite & quarterly outings (we pay for everything)Learning & development allowanceRemote-friendly culture (if US-based)Interview ProcessWe aim to complete the interview process within two weeks:Initial screening call with CEO (Deep dive into past growth wins, channel experiments, and metrics)Growth strategy presentation (Present a 30-day plan for Richpanel with 3 channel experiments you'd run)Final round with CEO and key stakeholders (Culture fit and collaboration style)Apply now!