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About HatchHatch is an AI agent lead management platform that helps services businesses turn every customer interaction into revenue growth. Our AI agents handle conversations over SMS, email, and voice—24/7—enabling businesses to scale 1:1 communication without scaling headcount.Recently acquired by Yelp, Hatch operates as a standalone product and is expanding our reach to help thousands more businesses unlock the revenue sitting in their lead pipeline. We've driven $5.1B in revenue for our customers—and we're just getting started.The RoleReporting to the Director of Product Marketing, we are looking for a Senior Product Marketing Manager to join our growing team. A successful candidate for this role will thrive in a fast paced, high-growth environment and operate effectively at the intersection of deep technical understanding of our AI-powered SaaS platform, and rapid go-to-market execution. As Hatch scales and problems change, so will this role — the right candidate sees change as opportunity and is ready to take on new challenges as the business demands them. This is a full-time remote role based in the United States.What you’ll do:Drive GTM planning and execution for new Hatch feature launches in a highly competitive spaceMaintain a deep understanding of the competitive landscape, industry trends, and customer needs across key segmentsAssess market needs and conduct research to influence new product development, acting as the voice of the customer for product and engineering teamsDevelop differentiated narratives that drive net new customer acquisition and deepen product adoptionPartner with Enablement, Sales, AMs, and Solution Engineers to ensure product adoption and revenue growthShare market insights that help teams develop deeper empathy for our customersBe a strategic partner for Growth, Event, and Customer Marketing leads, ensuring campaigns are grounded in strong positioning and tied to acquisition and growth goalsBuild and maintain persona-level messaging frameworks informed by research, customer evidence, and competitive dynamicsTrack and synthesize win/loss data, produce battle cards and sales talk tracks that keep the field sharpTreat AI as a multiplier in your day-to-day, constantly finding ways amplify your impactEvolve your scope as the team and business grow; this role is built to expand over timeWhat it takes to succeed:5+ years of product marketing experience at a B2B company, with clear ownership of positioning, messaging, and GTMStrong competitive intelligence instincts - you can turn market signals into strategic narratives that move the sales needle and influence our product roadmapYou have a working command of AI tools and know how to put them to use, actively building your skills and it shows in your resultsA builder's mindset: you create structure in ambiguous environments to influence cross functional partners and drive resultsExperience in SaaS and Home Improvement / Home Services industry a bonusWhat you'll get:Effective your first day: Full medical, vision, and dental15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holidayUp to 14 weeks of parental leaveMonthly wellness subsidyWork from home reimbursementFlexible spending account401(k) retirement savings planEmployee stock purchase planCompensation range for this position is $106,000 - $198,000 annually. You may also be offered a bonus and benefits.
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