About UsHere at the Healthy Back Institute we are on a mission to transform the way people think about and treat pain. Since 2003, we have helped millions of people all over the world to claim their freedom from pain and start loving life again.Everything that happens at the Healthy Back Institute is rooted in our core values: Freedom, Love, Team, Growth, Excellence, and Courage. These values are the foundation of how we serve our customers and how we treat each other. We are seeking a Business Operations Manager, Marketing & Product Development to join our team!The OpportunityAs our Business Operations Manager, Marketing & Product Development, you will own and operationalize the execution engine across marketing and product initiatives ensuring campaigns, tests, launches, and cross functional efforts are delivered on time, on spec, and aligned to revenue outcomes.You will support direct response marketing, CRO, product development initiatives, and rebrand execution while acting as a central operator across Marketing, Product, Creative, Tech, and Customer Success.This is a full time, exempt, individual contributor role reporting directly to the COO, within the Business Enablement Operations function.The Team (Optional)The Business Enablement Operations team is responsible for driving operational clarity, execution, and cross functional alignment across the business. This role will serve as a critical bridge between Marketing, Product Development, and execution teams ensuring initiatives move from strategy to execution efficiently and effectively.Who You AreExecution Discipline. Consistently create and implement processes that deliver on time and can manage multiple moving pieces without dropping details.Systems Thinker. You understand how marketing, tech, and creative workflows connect and proactively manage dependencies.Data Oriented Operator. You do not just manage tasks. You understand how your work impacts performance metrics like conversion rate, AOV, and revenue.Ownership Mentality. You take responsibility for outcomes, not just coordination, and push initiatives forward without constant direction.Rebrand Execution Experience. You have supported or led the operational rollout of a rebrand across marketing, product, and customer touchpoints and understand the complexity of aligning multiple systems and teams.Who you are not:A purely strategic marketer with limited execution experienceA passive project coordinator who waits for directionSomeone without exposure to performance or direct response marketing environmentsSomeone uncomfortable operating across product and operationsWhat You Have3 to 6 plus years of experience in Business Operations, Marketing Operations, Marketing Project Management, or Growth CRO OperationsExperience working in a DTC, eCommerce, or direct response marketing environmentProven experience managing cross functional initiatives across marketing, product, and operationsExperience working with tech and development teams including requirements, tickets, QA, and launchesExperience with project management tools such as Wrike, Asana, Monday, ClickUpStrong organizational, communication, and execution skillsExperience supporting or executing a rebrand initiative across marketing and product environmentsNice to HaveExperience with subscription or free trial business modelsExposure to CRO testing including landing pages, checkout flows, and offersFamiliarity with email and SMS platforms such as Klaviyo or MaropostExperience working in lean, fast paced, or turnaround environmentsWhat You’ll Get To DoMarketing Execution and Campaign DeliveryOwn execution of marketing campaigns, launches, and promotional initiativesBuild and manage timelines ensuring all deliverables are completed on scheduleCoordinate across Marketing, Creative, Tech, and Customer Success teamsProduct Development and Launch OperationsSupport operational execution of product development initiatives including new offers, bundles, and funnel updatesCoordinate timelines and deliverables across product, marketing, and tech teamsEnsure successful launch and rollout of new product initiativesCRO and Funnel OperationsManage and execute a backlog of CRO tests including landing pages, offers, and checkout flowsEnsure all tests are properly scoped, quality checked, and launchedSupport continuous optimization of funnels and customer journeysRebrand Initiative ExecutionSupport and coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpointsEnsure alignment across funnels, creative assets, product messaging, and customer experienceManage timelines, dependencies, and quality control across all components of the rebrandCross Functional Coordination and Workflow OptimizationAct as the central point of coordination between Marketing, Product, and Tech teamsCreate and improve workflows, SOPs, and execution processesIdentify bottlenecks and proactively remove friction from executionOpportunities and challenges you’ll be excited to help us with:Driving operational clarity across marketing and product initiatives in a fast moving environmentSupporting a growing CRO and testing roadmap tied to revenue outcomesExecuting and scaling a rebrand across multiple systems and customer touchpointsHelping build structure and process within a lean, high accountability organizationOperating as a key partner to the COO in driving execution across critical initiativesWhy You’ll Love It HereThe People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.The Mission. At HBI, we are relentlessly focused on helping people live pain free lives.The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage.The BenefitsA healthy work/life balance and flexible scheduleRemote / virtual work from home positionMedical, dental, vision insurance (full time only)401K Retirement Plan (full time only)Life and disability insurance (full time only)Flexible PTO (full time only)Paid travelPerformance based bonusesDiscount on HBI productsAn amazing team-centered culture felt at all levels of the company!Please get to know us!I encourage you to click on the links below and get to know us better! Explore our proven Pain Relieving Products, find Success Stories, and check out our reviews on Glassdoor to learn more about our culture. You can also review our Career Page to see the position posting.Hiring NotePlease Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.
3 months ago