Creative Strategist & Media Buyer at Phocal Productions | Torre
Creative Strategist & Media Buyer
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Phocal Productions

Creative Strategist & Media Buyer

Phocal Productions
Posted by
Jillian Ontiveros
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Full-time

Legal agreement: Depends on the location of the candidate

Currency exchange and payroll taxes to be paid by:

Depends on the location of the candidate

Base compensation
USD2.8k - 3.5k/month

+ Bonuses (up to 35% of base compensation)

Non-negotiable
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Remote (for Argentina residents)
Remote (for Bolivia residents)
Remote (for Brazil residents)
Remote (for Chile residents)
Posted 3 months ago

Responsibilities

Position Overview: - This is a full-time Creative Strategist & Media Buyer role at Phocal Productions. - You will own both performance media buying and creative strategy across a portfolio of DTC ecommerce clients. - You will actively manage Meta Ads accounts, make optimization decisions, identify creative opportunities from performance data, and oversee the creative production process from concept through final delivery. Collaboration: - You will work directly with the Founder/CEO as their right-hand hire. - You will collaborate daily with UGC creators, videographers, editors, freelancers, and multiple DTC ecommerce client accounts. - You will serve as the primary point of communication for creators, editors, and client-facing performance reporting. Media Buying & Performance Optimization: - Actively manage and optimize Meta Ads campaigns across 10+ client accounts. - Make optimization decisions around budgets, bids, audiences, placements, and creative rotation. - Analyze performance data to determine what should be scaled, cut, or adjusted. - Build weekly and monthly client performance reports that clearly explain what changed, why it changed, and the impact. - Proactively identify and improve underperforming campaigns and creative. Creative Strategy & Briefing: - Research new creative angles, hooks, and ad concepts using performance data and market research. - Write detailed creative briefs for UGC creators and videographers. - Collaborate with the founder to develop and validate creative strategies. - Ensure every brief aligns with brand voice, positioning, and platform best practices. Team & Production Management: - Manage the entire creative production pipeline from brief to final delivery. - Recruit, vet, and onboard new creators as needed. - Coordinate creators throughout production and manage timelines. - Assign projects to editors and communicate priorities and expectations. - Keep production moving by managing deadlines and deliverables. - Review all creative for quality, brand alignment, and adherence to the brief before delivery.
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