Marketing Automation Manager at Black Spectacles | Torre

Marketing Automation Manager

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Full-time

Legal agreement: Employment

Compensation
USD55k - 70k/year
Non-negotiable
location_on
Hybrid (United States)
Posted about 6 years ago

Responsibilities


• Reviewing of existing marketing campaigns across the business and automating where appropriate • Day-to-day management of Salesforce and integrated systems • Work with cross-functional teams to make enhancements and modifications to our Salesforce.com configuration • Manage day to day administration tasks for Salesforce.com and ActiveCampaign • Maintain/monitor all data loads/data integrations between Salesforce.com and other systems/files • Ensuring our marketing automation platform (ActiveCampaign) communicates seamlessly with other parts of the business • Carrying out A/B testing on automated marketing campaigns to maximize results • Working collaboratively with other departments to ensure automated campaigns achieve company goals • Promote long-term growth and engagement with our target audience • Participate on cross-functional teams that identify/address strategic business issues across Marketing, Sales, Operations, and Data • Ensure reporting is created and structured to measure the business outcomes of delivered technical solutions