Marketing Director, Digital Marketplaces and Directories at EverCommerce | Torre
Marketing Director, Digital Marketplaces and Directories
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EverCommerce

Marketing Director, Digital Marketplaces and Directories

EverCommerce
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD65k - 95k/year
Non-negotiable
location_on
Hybrid (United States)
Posted about 6 years ago

Responsibilities

Develop and implement a cohesive go-to-market strategy and plan to accelerate the growth of key portfolio companies: • Deploy digital and traditional campaigns and programs, choosing the best channels and tactics to build our network of buyers and direct advertisers • Manage demand generation programs for both existing customers and prospects, including email, direct mail, search, social media, webinars and events • Ownership of content development, including case studies, white papers, press releases and articles, to target specific markets and segments, and promoting them in the appropriate channels • Develop partnerships to help expand our footprint geographically and by category • Measure and report on the effectiveness of marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation • Manage budget with a tight focus on sales pipeline impact and in line with the financial year, quarter, and monthly allocations
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