Director of PR and Marketing Communications at INEOS Automotive

INEOS Automotive has grown rapidly since its inception in 2017. Despite global challenges, they brought their first vehicle, the INEOS Grenadier, from a vision to prototype and to market in just five years. They have around 1500 employees, 10 locations and 44 nationalities, making them a truly international team. The Director of PR and Marketing Communications will be a key architect within a fast-moving environment. The role involves creating, introducing, and embedding the INEOS Automotive Brand and Grenadier vehicle line in the target customer’s consciousness. The successful applicant will leverage earned, owned, and paid channels to effectively communicate the brand and vehicle to create awareness and drive leads into the sales funnel. Responsibilities: - Creating, introducing, and embedding the INEOS Automotive Brand and Grenadier vehicle line in the target customer’s consciousness - Leveraging earned, owned, and paid channels to effectively communicate our brand and vehicle - Driving maximum leads into the sales funnel for sales and retail network to convert into sales - Managing diverse agencies and collaborating with retail networks, groups, investors, and Distributors - Combining data with marketing/communications knowledge to create impactful and targeted communication tools and solutions - Leading both a direct team and a matrixed organisation of external stakeholders and agency partners - Engaging a diverse group of partners to create and capitalise upon market opportunities leading to profitable sales - Connecting multiple lead-generating channels and platforms to generate upper-funnel sales leads - Creating a high performing, digitally led marketing process and ensuring retail partner engagement in tactical communications to support national and regional campaigns - Managing significant marketing budgets with an aptitude for driving ROI

Director of PR and Marketing Communications

Responsibilities

Skills wanted:

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About INEOS Automotive:

mission:

Admin access needed