Head Of Marketing at AllTheRooms | Torre
Head Of Marketing
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AllTheRooms

Head Of Marketing

AllTheRooms
Posted by
Daniela Velásquez Cadavid
Jessica Tovar
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Full-time

Legal agreement: Contractor

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Company

Compensation
USD3k - 5k/month
Non-negotiable
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Remote (for Colombia residents)
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Posted over 4 years ago

Requirements and responsibilities

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative. - Prepare and manage monthly, quarterly and annual budgets for the Marketing department. - Set, monitor, and report on team goals. - Design branding, positioning, pricing, and overall marketing strategies. - Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material). - Analyze consumer behavior and determine customer personas. - Identify opportunities to reach new market segments and expand market share. - Craft quarterly and annual hiring plans. - Monitor competition (acquisitions, pricing changes, and new products and features). - Help to coordinate sales and marketing efforts to boost brand awareness. - Participate in the quarterly and annual planning of company objectives. - Keeping up-to-date with industry l trends and developments. - Managing work schedules. - Performing regular performance reviews of marketing staff. - Motivating staff and creating an environment where they can ask questions and voice their concerns. - Being transparent with the team about challenges, failures, and successes. - Writing progress reports and delivering presentations to the relevant stakeholders. - Manage appropriate corporate and department metrics; including a budget, personnel, quality, etcetera.
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