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Posted 6 months ago
Requirements and responsibilities
Who We AreHighlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence.Your ImpactArchitect and maintain integrations between HubSpot, Google Ads, Google Analytics, Tag Manager, and marketing automation platformsDesign data synchronization workflows that ensure consistent customer data across marketing, sales, finance, and analytics systemsBuild automated processes that eliminate manual data entry and reduce time from lead capture to sales engagementImplement API connections and data pipelines that power real-time attribution and conversion trackingOwn technical administration of HubSpot: standard and custom objects, properties, workflows, pipeline automation, and data model designImplement workflow automation for lead routing, scoring, lifecycle progression, and sales handoffDesign and enforce data quality mechanisms including deduplication rules, validation workflows, and data governance standardsDesign and implement end-to-end conversion tracking architecture from ad click through closed-won revenueBuild UTM tracking standards, campaign tagging infrastructure, and multi-touch attribution modelsImplement tracking mechanisms across web analytics, ad platforms, and CRM to close attribution gapsCollaborate with Revenue Operations Manager to translate business requirements into technical system configurationsPartner with Analytics Engineer to build data models and dashboards for pipeline metrics, conversion rates, and revenue reportingBuild data quality monitoring and alerting to catch tracking issues, attribution gaps, and process breakdownsIdentify manual processes and build technical solutions that automate repetitive GTM workflowsDesign scalable handoff mechanisms between marketing, sales, and customer success systemsBuild enablement documentation and technical guides for marketing and sales teamsAbout You4+ years in Revenue Operations Engineering, GTM Systems, Marketing/Sales Operations, or technical business systems rolesProven experience architecting CRM platforms, marketing automation systems, and business system integrationsStrong technical skills with APIs, webhooks, data flows, and system integration patternsExperience working cross-functionally with Marketing, Sales, RevOps, Analytics, Finance, and Engineering teamsExpert-level hands-on experience with CRM platforms (HubSpot strongly preferred) including workflows, custom objects, APIs, and integrationsProficiency with marketing automation platforms and web analytics tools (Google Analytics, Tag Manager, ad platform APIs)Understanding of data modeling, ETL patterns, and system architecture principlesComfortable with SQL for data validation and analysisKnowledge of data governance, quality management, and privacy compliance (GDPR, tracking consent)Strong problem-solving abilities with systems thinking approachExcellent communication skills with both technical and business stakeholdersSelf-starter who thrives with high ownership and minimal oversightDeep understanding of B2B SaaS metrics: MRR, ARR, CAC, LTV, pipeline velocity, conversion ratesOur Ideal CandidateExperience as an early GTM systems hire at a scaling Series A/B companyBackground in marketing technology (martech) or sales technology (salestech) implementationPrevious software engineering, data engineering, or analytics engineering experienceExperience with reverse ETL tools (Hightouch, Census) and data activation platformsClosingYou don’t need to meet every qualification listed to apply—we value potential, curiosity, and diverse perspectives. At Highlight, we believe that innovation thrives when different experiences and ideas come together. We’re committed to building an inclusive team where individuals of all backgrounds - including but not limited to - race, age, gender identity and expression, sexual orientation, national origin, religion, disability, veteran status, and more—feel empowered to contribute and grow.If you’re a critical thinker who’s not afraid to challenge assumptions, we’d love to hear from you. We’re a passionate, supportive team that puts Humans First, cares about each other, and yes—we take our tacos seriously. 🌮AI DisclaimerWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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