Performance Marketing Specialist - Google & Meta Ads at Dinetix | Torre

Performance Marketing Specialist - Google & Meta Ads

Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Freelance
Recurrent
Submit your quote while applying
location_on
Remote (anywhere)
Posted 7 months ago

Responsibilities


WHAT YOU'LL DO You support our internal specialist team with hands-in-the-platform execution across Google Ads and Meta Ads for clients across e-commerce, lead generation, and B2B. Google Ads: - Campaign setup: Search, PMAX, Shopping, Display. Build, set bidding, and get them live. - Keyword research across multiple European languages using AI and translation tools. - Write ad copy if not provided, including headlines, descriptions, and sitelinks matching keyword intent. - Search term mining and negative keyword management. - Optimize product titles for Shopping campaigns. - Upload text, image, video, and sitelink assets across campaigns. - Create audiences and attach them to campaigns. - Run basic benchmark checks. - Set up tracking URLs. - Prepare monthly reports per given instructions. - Monitor results in GA4 using predefined reports. - Monitor and fix Google Ads and Merchant Center policy issues. Meta Ads: - Campaign setup: create campaign, ad set, ad, and write the copy. - Build and upload campaigns at scale for multi-launch moments. - Create audiences and attach them to campaigns. - Set up Meta native lead generation campaigns. - Ad asset preparation and upload. - Set up tracking URLs. - Monitor ad efficiency, flag drops, swap assets, or escalate. - Update performance reports where not already automated. - Market research for upcoming campaigns. Across All Platforms: - Data population for custom reporting before automation. - Translate ad copy using AI tools. Coordinate approvals internally. - Suggest process improvements when you see gaps. - Basic tracking knowledge: pixels, GA4, GTM. Know how things connect. We're not hiring a button-pusher. Your core job is execution, but we expect ideas. Spot a better campaign structure, an untried angle, or a wasteful process? Speak up, and we'll test it. Your proactivity is part of the deal. REQUIREMENTS Must have: - 2-3 years of hands-on experience in Google Ads and Meta Ads Manager. - Ability to build Search, PMAX, Shopping, and Meta campaigns from scratch without hand-holding. - Keyword research across multiple languages with AI/translation tools. - Ad copy that matches keyword intent and Quality Score logic. - Negative keyword management and search term report analysis. - High AI tool adoption in daily work. - Fluent, clear English. - Comfortable juggling tasks from 3-5 specialists. - Available 09:00-15:00 CET, 5 days a week. Nice to have: - TikTok Ads or Native ad platforms (Taboola, Outbrain, Reddit). - AI tools beyond core LLMs (ad tools, automation assistants, image generation). - Automation awareness: N8N, scripting, APIs, MCPs. You don't need to build it, but knowing what's possible is a plus. ONBOARDING Month 1: Direct supervision. Every task reviewed before going live. You learn the accounts, naming conventions, tools, and people. Month 2: Consistent quality earns autonomy. Join strategy meetings, get closer to execution teams, and start testing ideas. Month 3+: Independent. Contributing ideas, flagging issues, and handling setups end-to-end. The team trusts your output. COMPENSATION Contractor engagement. Monthly invoice. 40-60% capacity, 5 days a week. You tell us your rate for 50% of your availability. We don't negotiate. We see if it fits. COMMUNICATION Microsoft Teams with the internal team. No client contact at the start. Client-facing promotion is performance-based.