About Verily Clean
Verily Clean is a growing cleaning-services company providing residential cleaning, Airbnb turnover cleaning, commercial cleaning, move-in and move-out cleaning, and post-construction cleaning. We currently serve Washington State, Oregon, and the Vancouver, British Columbia market.
We are looking for a bilingual Digital Marketing and Growth Specialist who can help us generate qualified leads, strengthen our online presence, and convert marketing activities into booked estimates and new clients.
Main responsibilities
• Develop and execute a digital marketing strategy for Washington, Oregon, and Vancouver BC.
• Create, manage, and optimize Google Ads and Meta Ads campaigns.
• Improve local SEO and the visibility of our website and Google Business Profiles.
• Research keywords, competitors, customer segments, and opportunities in each market.
• Create marketing campaigns for residential, Airbnb, commercial, property-management, and post-construction cleaning services.
• Develop content calendars and prepare content for Facebook, Instagram, LinkedIn, Google Business Profile, and other relevant channels.
• Create or coordinate landing pages, lead forms, email campaigns, and follow-up sequences.
• Generate qualified leads for property managers, Airbnb operators, general contractors, offices, apartment communities, facilities managers, and residential customers.
• Coordinate with our administrative and operations teams to ensure leads receive proper follow-up.
• Maintain accurate campaign and lead information in the company CRM.
• Track marketing performance and present clear weekly reports.
• Recommend improvements based on data instead of assumptions.
Required qualifications
• Advanced written and spoken English.
• Spanish communication skills.
• Demonstrated experience in digital marketing, lead generation, or growth marketing.
• Experience managing Google Ads and Meta Ads.
• Understanding of SEO, local SEO, Google Business Profile, landing pages, and conversion optimization.
• Experience using analytics, tracking, CRM, email marketing, and social-media management tools.
• Ability to create professional marketing copy in English.
• Strong organizational and analytical skills.
• Ability to work independently and meet measurable objectives.
• Availability for regular coordination during Pacific Time business hours.
Preferred qualifications
• Experience marketing home services, cleaning companies, property-management services, construction companies, or other local service businesses.
• Experience targeting customers in the United States or Canada.
• Familiarity with Google Analytics, Google Search Console, Canva, WordPress or React websites, HubSpot, Apollo, automation tools, or similar platforms.
• Experience creating bilingual campaigns.
Performance indicators
Performance will be evaluated using measurable results, including:
• Qualified leads generated.
• Cost per lead.
• Booked estimates and appointments.
• Lead-to-customer conversion rate.
• Return on advertising spend.
• Growth in organic website traffic.
• Google Business Profile visibility and actions.
• Campaign completion and reporting accuracy.
This is a remote position. The selected candidate will work closely with the owner and Verily Clean’s administrative and operations teams.
