HIRING – SOCIAL MEDIA MANAGER
Location: Noida 63
Salary: ₹25,000 – ₹40,000/month
Experience: 3–6 Years
Openings: 1
Working Days: Monday to Friday
We are looking for an experienced and performance-driven Social Media Manager with strong hands-on experience in Social Media Management and Meta Ads.
KEY RESPONSIBILITIES
Social Media Management
• Develop and execute social media strategies for multiple brands/accounts
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms
• Plan weekly/monthly content calendars
• Develop ideas for posts, reels, stories, carousels, videos and campaigns
• Write captions, CTAs, hashtags and promotional copy
• Research trends, hashtags, competitors and industry developments
• Monitor comments, DMs, mentions and audience engagement
• Maintain consistent brand communication
• Coordinate with content writers, designers, video editors and SEO teams
• Track reach, engagement, followers, traffic and other KPIs
• Prepare weekly/monthly performance reports
• Develop campaigns for promotions, launches, festivals and special occasions
META ADS
• Plan, create, manage and optimize Facebook & Instagram campaigns using Meta Ads Manager
• Handle campaigns for Lead Generation, Traffic, Engagement, Sales, Conversions and Brand Awareness
• Conduct audience research and create Custom, Lookalike and Retargeting audiences
• Manage targeting, budgets, placements and bidding strategies
• Test different creatives, ad formats, copy, headlines and CTAs
• Monitor and optimize campaigns based on performance data
• Conduct A/B testing
• Track CTR, CPC, CPM, CPL, CPA, ROAS, conversions and frequency
• Manage retargeting campaigns
• Monitor leads and conversions and coordinate for lead-quality feedback
• Prepare Meta Ads performance reports with insights and recommendations
• Stay updated with Meta Ads policies and platform changes
TEAM MANAGEMENT
• Guide Social Media Executives and junior team members
• Assign tasks and monitor deliverables
• Review content quality and campaign execution
• Coordinate with designers, writers and digital marketing teams
• Provide feedback and training to team members
REQUIRED SKILLS
• Strong hands-on experience with Meta Ads Manager
• Strong knowledge of Facebook & Instagram advertising
• Social media strategy and content marketing
• Audience targeting, retargeting and lookalike audiences
• Knowledge of Meta Pixel, Events Manager and conversion tracking
• Data analysis and social media reporting
• Strong content and copywriting skills
• Creative thinking and branding understanding
• Good communication and client-management skills
• Ability to manage multiple accounts and campaigns
QUALIFICATION & EXPERIENCE
• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration or related field
• 3–6 years of relevant experience
• Agency experience with multiple clients will be preferred
• Practical Meta Ads campaign experience is required
• Portfolio or previous campaign performance examples will be an advantage
