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Responsibilities
Veriff is the trust infrastructure platform for the world’s most innovative companies, and we need the market to understand exactly why that matters and why it matters with us rather than anyone else. The Head of Product Marketing will own that answer.This is a high-impact role at a pivotal moment: a vertical go-to-market motion is being built, and the company is sharpening its focus on segment-driven growth. Product Marketing sits at the center of it all and owns positioning, enabling Sales, shaping vertical strategy, and driving how our products go to market.This is a build-and-elevate role. You will bring structure, clarity, and commercial impact to a function that is critical to Veriff’s next stage of growth.Reporting to the CMO, you will lead a lean PMM team and operate as a true partner to Sales and Product. You will turn Veriff’s technical differentiation into clear, compelling stories that win deals, accelerate pipeline, and strengthen our position in the market.You’ll help us protect honest people online by:Positioning & MessagingOwn Veriff’s messaging architecture from company narrative to product, persona, and vertical levelsTranslate technical differentiation into clear, buyer-facing value that resonates with enterprise customersEnsure consistency across sales conversations, content, and market-facing communicationsDefine ICPs, personas, and jobs-to-be-done that are actionable for Sales and MarketingSales EnablementOwn the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocityBuild and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handlingPartner closely with Sales leadership to align on priorities and continuously improve what’s used in the fieldDrive adoption through training, onboarding, and tight feedback loopsCompetitive IntelligenceOwn Veriff’s competitive strategy, tracking positioning, product evolution, and win/loss dynamicsTranslate insights into clear, actionable guidance for Sales and updates to positioningStay ahead of category shifts across identity, fraud, and trust infrastructureVertical & Segment GTMOwn go-to-market strategy for key segments: Financial Services, Marketplaces, and ResellersBuild complete vertical narratives including buyer, problem, solution, proof points, and differentiationEnsure vertical strategies are activated consistently across campaigns, content, and sales motionsProduct Launch & GTM ExecutionOwn GTM for product launches and major releases from positioning through market activationPartner with Product to ensure commercial readiness including packaging, pricing input, and sales readinessDefine success metrics and feed learnings back into future launches and product strategyYou are the right future Veriffian for the job if you have:10+ years in product marketing within B2B SaaS, including leadership experienceDeep expertise in positioning and messaging. You’ve built it from the ground up and validated it in marketA track record of sales enablement that drove measurable impact on deals and revenueExperience building competitive intelligence programs that influence strategy and sales behaviorStrong vertical or segment GTM experienceExperience in identity, security, fintech, or related space is a plusExceptional writing and communication skills with a high bar for qualityProven ability to operate as a true partner to Sales and ProductWhy Veriff?We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, Brazil, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force.Compensation: The base salary for this role is $220,000 - $250,000 per year + Commission. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by lawWhen you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include…Flexibility to work from homeStock options that ensure your share in our successExtra recharge days on top of your annual vacationExtensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentallyLearning and Development and Health and Sports budget that you are free to tailor to your own needsFour weeks of fully paid sabbatical leave after reaching your 5th work anniversary
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