Job Title: Digital Marketing Specialist.
Company: KCyber Experts Private.
Employment Type: Full-Time, Permanent.
Experience Required: Minimum 4 years in Digital Marketing.
Department: Digital Marketing.
Industry Type: Cybersecurity Services.
Job Summary:
KCyber Experts Pvt. Ltd. is seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic team. This role is critical in driving the digital presence and growth of our brand through strategic content creation, SEO, social media, lead generation, email campaigns, analytics, and reputation management. You will be responsible for both organic and paid marketing efforts across various platforms while maintaining brand integrity and consistency.
Key Responsibilities:
Content Creation & Management:
- Create short-form, engaging, SEO-optimized content for social media, blogs, and websites.
- Craft compelling storytelling posts, video/reel scripts, ad copy, and CTAs.
- Structure content for readability, local/global searchability, and authenticity.
- Develop and execute polls, questions, and graphical representations for higher engagement.
SEO & Website Optimization:
- Conduct keyword research for website, GMB, LinkedIn, and social platforms.
- Optimize on-page SEO, internal linking, mobile responsiveness, and voice search.
- Improve website organic reach through content strategies.
Social Media Management:
- Optimize presence across Facebook, Instagram, LinkedIn, Twitter, YouTube, and other platforms.
- Develop platform-specific content to build brand value and leadership image.
- Run both organic and paid campaigns.
- Grow followers and engagement rate.
Google, Social Media & LinkedIn Campaigns:
- Define client avatars and target audiences.
- Design tailored content strategies based on buying behavior and decision-making patterns.
- Launch and manage retargeting and brand-building campaigns.
- Leverage YouTube marketing using proper titles, tags, and video formats.
Email Marketing:
- Build and manage segmented email lists and lead magnets (e.g., eBooks, free trials, newsletters).
- Create responsive HTML emails, newsletters, and drip campaigns.
- A/B test subject lines, content, and CTAs.
- Ensure compliance with GDPR, CAN-SPAM, and other global regulations.
Lead Generation & CRM:
- Use various tools to generate leads.
- Execute campaigns focused on lead acquisition, nurturing, and conversion.
- Respond personally to engaged prospects and optimize mobile experiences.
Analytics & Optimization:
- Track and analyze campaign performance using Google Analytics and social insights.
- Monitor user behavior, demographics, and conversion goals.
- Provide regular reports and actionable recommendations for growth.
Required Skills & Qualifications:
- Minimum 4 years of experience in digital marketing.
- Strong grasp of SEO, SEM, content strategy, and social media marketing.
- Hands-on experience with digital marketing tools.
- Knowledge of automation tools for email and social campaigns.
- Excellent written and verbal communication skills.
- Familiarity with HTML/CSS for emails and landing pages (preferred).
- Ability to balance creativity with data-driven decisions.
Preferred Qualifications:
- Certifications in Google Ads, HubSpot, or Digital Marketing (preferred but not required).
- Experience in B2B marketing or SaaS products (if applicable).
