Digital Marketing Manager at Testlio | Torre
Digital Marketing Manager
trending_up Invest in Torre
Testlio

Digital Marketing Manager

Testlio
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Full-time

Legal agreement: To be defined

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Hybrid (United States)
Posted almost 3 years ago

Responsibilities

Testlio is the originator of fused software testing, a unique approach to testing that combines humans and machines to help digital innovators deliver quality products at scale. The company is distributed by design, with full-time people worldwide and part-time freelancers in over 150 countries. Testlio has an industry-leading 4.7 G2 rating and clients include Amazon, Athenahealth, Microsoft, the NBA, Netflix, PayPal, Uber, and Wayfair. We are seeking a results-driven, high-output Digital Marketing Manager (or Senior Manager) to join our fast-paced marketing team. As a key member of the team, you will own and optimize demand-generation campaigns that produce qualified leads for the SDR and Sales teams. You will be responsible for both hands-on execution and strategic planning, acting as a visionary lead for our demand generation efforts. Successful candidates are well versed in full funnel campaign management and a wide variety of digital practices; have deep experience with account-based tactics; understand the motivations of technical and executive stakeholders, and have a successful track record of achieving Marketing Qualified Account KPIs and pipeline goals. Testlio is a fully distributed company, and this position will always be remote. If you’re craving flexibility and a place where you can leave your mark, then continue reading! Responsibilities: - Develop, execute, and refine end-to-end digital marketing campaigns, including defining the channel mix and budget, planning the campaigns, managing their execution, measuring their success, and reporting on results. - Generate high-quality leads and grow the sales pipeline through a variety of marketing campaigns, including paid media (Google AdWords, AdRoll, LinkedIn, etc), email marketing, content syndication, and other tactics. - Develop a conversion rate optimization roadmap with tactics such as landing page testing, funnel optimization, and ad copy testing. - Analyze data to report on campaign effectiveness and make data-driven adjustments to optimize results continually. - Oversee marketing automation and CRM platforms (HubSpot) to capture, qualify, and manage leads. - Work closely with Revenue Operations for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales and lead scoring. - Efficiently allocate and manage the demand generation budget to maximize ROI and achieve growth targets. - Maintain a regular feedback loop with the content, creative, sales, and operations teams to drive ongoing improvements in campaign performance and conversion rates.
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