Marketing Automation Specialist, APAC at Autodesk

- Autodesk has fully re-imagined the construction business for the digital age, enabling companies to address the most important challenges they face today while preparing for new ways of working in the future. - The Autodesk Construction Solutions (ACS) portfolio connects the office, trailer and field so customers can move seamlessly thoroughly each phase of a building’s lifecycle – from design and pre-construction to construction, turnover and operations. - Amazing things are created every day with Autodesk software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. Autodesk Construction Solutions (ACS) is looking for a skilled Marketing Automation Specialist to execute email campaigns that support the growth of Autodesk Construction Solutions (ACS) in Asia Pacific. This is a hands-on execution role requiring self direction and specialist knowledge. The successful candidate will have the opportunity to work closely with the ACS APAC marketing team and global counterparts to succeed. If you are a self-directed team player with a strong attention to detail and a can-do attitude, we want to hear from you! Responsibilities: - Execute and manage email campaigns in APAC to support programs for lead generation, virtual events, lead nurture, customer retention and account growth, based on the briefs of campaign managers. - Using templates, perform hands-on setup of email campaigns in Marketo and create/edit customized HTML emails associated with email campaigns. Configure various workflow steps, triggers, personalization, scheduled actions and other campaign-related settings for the email campaigns. - Work with Marketing Operations to segment and filter target audience lists for email distribution. - Perform QA, validation and testing processes, working with Marketing Operations, to successfully launch email campaigns. - Execute email campaign for monthly marketing newsletter. - Implement A/B testing and other experimentation to understand audience behaviour and optimize email campaign performance. - Manage and update the regional email campaign calendar to optimize buyer experience. - Track, measure and analyze email campaign performance and, where applicable, pipeline impact metrics. Through analysis of audience segmentation and behaviours, provide recommendations to improve response rates from email. - Provide email performance reporting and data analyses to stakeholders. Continually identify opportunities for improvement through quantitative analytics and qualitative feedback. - Present regional email marketing channel insights to management and wider team on a regular basis to support campaign planning. - Ensure email campaign executions meet program timelines, company policy and regulatory compliance. - Work with manager and Marketing Operations on initiatives and ongoing practices to enhance database marketability, hygiene, growth and enrichment. - Support the logistics execution for ACS hosted/co-hosted webinars and virtual events, including creation/setup of events in the webinar platform and in-session controls. - Work with manager and Marketing Operations to improve efficiency and effectiveness of email campaign processes and operational delivery. - Customize and set up region-specific experiences and journeys in conversational marketing tools. - Stay up to date with new technologies, industry standards and emerging trends in personalization, email marketing, audience segmentation and marketing automation.

Marketing Automation Specialist, APAC

Requirements and responsibilities

Skills wanted:

Language(s) required:

About Autodesk:

mission:

www.autodesk.com/

Admin access needed

Payment confirmed

A member of the Torre team will contact you shortly