Director of Media Outreach at Insurify | Torre

Director of Media Outreach

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Full-time

USD75.4K - 100K/year

~COP150M - 200M/year

+ Equity

+ Bonuses

location_on
Boston
Posted about 3 years ago

Responsibilities


Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design. Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify. Combine comprehensive knowledge, research and analysis of the fintech space with a deep understanding of our market to identify and build key Media Partnerships with the goal of distributing our data, content and industry expertise to earn references, coverage and backlinks. Maximize the effectiveness and efficiency of our existing data, teams and processes - including data science, content and editorial output, partnerships, design and product - to achieve ambitious outreach goals. Responsibilities: - Combine comprehensive knowledge, research and analysis of the fintech space with a deep understanding of our market to identify and build key Media Partnerships - Maximize the effectiveness and efficiency of our existing data, teams and processes - Determine our key target audience cohorts including major publishers, media outlets, affiliate & direct partners, before establishing and executing the strategy to successfully integrate with each of them - Establish high quality reporting and monitoring of the media partnership program’s processes and results to communicate performance and trends and identify opportunities to improve and iterate - Manage regular outreach activities, digital PR agency partners and regular, strategic initiatives to achieve results - Create and deliver training materials to grow and develop the knowledge and skills of support teams - Relentlessly strive for improvement, continuously assessing the performance of your program and benchmarking against key competitors to find opportunities and areas for iteration - Work closely with the VP of Audience, Director of Content, and Director of SEO to ensure the Company continues to improve our overall book of business with our Media network